Also From This Campaign 6
Description
Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.
Caption
If you want your last words to be the same as Martin Luther King's simply text "Make sure to play 'precious lord, take my hand.' Play it real pretty. For me" while you drive.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima
Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima
Highest Rated
Nov 22, 2011 - 7:58LittleJoe
this campaign is terrible... it seems that all this people died in a stupid way, like typing while driving...
Graphic Designer at Torino
Nov 21, 2011 - 15:19andylefty
Really not working. It's making light of something so serious.
It should make you think, not giggle.
Graphic Designer at Central Saint Martins College of Art and Design
Nov 22, 2011 - 7:58LittleJoe
this campaign is terrible... it seems that all this people died in a stupid way, like typing while driving...
Graphic Designer at Torino
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