It’s up to you

Campaign
Agency Network: 
Published/Aired: 
May 2012
Fiat:  It’s up to you

Description

Print advertisement created by Leo Burnett, Spain for FIAT, within the category: Automotive.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Directors: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar
Log in to post comments
morse's picture

Very nice typography and cheeky message.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture

The message is very clever I think, good job guys...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

salil.sharma's picture

Awesome campaign
good typographic
Art Director & Designer both are rocking

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture

nice

killazol1
Activity Score 354
Ordozgoiti's picture

Great! Vamos Pou!

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
Ordozgoiti's picture

Great! Vamos Pou!

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
kleenex's picture

Well I like the font.

kleenex
Activity Score 58777
Web Designer/Developer
arvin's picture

Nice typography...

arvin
Activity Score 341
adgoodie's picture

Am I the only one who doesn't get these? What I get out of the copy is that the voice (I'm assuming a woman) is laying a guilt trip on the reader. That's not a "woman" commonality. It's a "mother" commonality. So, unless this was a "Mother's race" , I don't think this works.

adgoodie
Activity Score 198
Copywriter
gioborde's picture

Are you sure it´s not a woman commonality?

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

mertos's picture

great.

mertos
Activity Score 904
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement