Description
Print advertisement created by Leo Burnett, Argentina for FIAT, within the category: Automotive.
Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Directors: Carmelo Maselli
Art Directors: Carmelo Maselli
Copywriters: Luis Sanchez Zinny
Agency Producer: Mariana Haxell
Photographer: Juan Mathe (argentinafoto)
Account Director: Hernán Cuñado
Account Executive: Emanuel Abeijon
AD: Hey, have you seen the last campaigns with toys seated on sofas, eating a lot, and watching tv?
CD: Yep, what about it?
AD: Was wondering... why don't we do it with papercut toys? It would be much better than the superman ads, or even the batman one.
CD: And don't you think that AOTW commenters will say "done" ?
20 min. later...
AD: We could change the concept!
CD: WHAT ?!
AD: Gimme a list of our clients and i'll fix it for one!
CD: I'm not sure... isn't it a subtle copy?
AD: Relax man... we'll change not only the copy, but also the camera angle.
CD: Brilliant! Go ahead!
this was published in june 2008. the campaign you're talking about was published last month. also, it has nothing to do with that. NOTHING.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
The brazilian one was published on december, 2008
--
"Every day, is an ad day."
sí, me recuerda mucho también.
Pero está para un cliente muy diverso. utilizaron iguales raciocíneos...
A really good concept, and I love the execution too.
felicitaciones Argentina
So true. I like it, but art direction it´s just a bit boring.
que rico papas Mc Donald´s
que rico papas Mc Donald´s
cool art direction...pretty neat work...
que asco, esto no es argentino, a lo mucho de agencia boliviana
oook y vos sos un racista de mierda.
Pretty good work! i like..
to the AD/CD guest commenter, get a life.
Congratulations.
this idea is what we call pulposa
brilliant art direction. very nice :)
-T.J.Mapel
That's awesome. Award winning art direction.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Who's the illustation artist ?????????
great art direction nice idea. nothing to do whith the obese ads. fat peolpe on a couch is fat peole on a couch.
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