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Published/Aired: 
June 2008
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Description

Print advertisement created by Leo Burnett, Argentina for FIAT, within the category: Automotive.

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Directors: Carmelo Maselli
Art Directors: Carmelo Maselli
Copywriters: Luis Sanchez Zinny
Agency Producer: Mariana Haxell
Photographer: Juan Mathe (argentinafoto)
Account Director: Hernán Cuñado
Account Executive: Emanuel Abeijon
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mark3r's picture

Good art direction.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

AD: Hey, have you seen the last campaigns with toys seated on sofas, eating a lot, and watching tv?
CD: Yep, what about it?
AD: Was wondering... why don't we do it with papercut toys? It would be much better than the superman ads, or even the batman one.
CD: And don't you think that AOTW commenters will say "done" ?

20 min. later...

AD: We could change the concept!
CD: WHAT ?!
AD: Gimme a list of our clients and i'll fix it for one!
CD: I'm not sure... isn't it a subtle copy?
AD: Relax man... we'll change not only the copy, but also the camera angle.
CD: Brilliant! Go ahead!

Guest
Ad_Man's picture

this was published in june 2008. the campaign you're talking about was published last month. also, it has nothing to do with that. NOTHING.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

john.lighttern's picture

The brazilian one was published on december, 2008

--
"Every day, is an ad day."

john.lighttern
Activity Score 216
Chiat
Guest's picture

sí, me recuerda mucho también.

Pero está para un cliente muy diverso. utilizaron iguales raciocíneos...

Guest
Lecter Lecaros's picture

A really good concept, and I love the execution too.
felicitaciones Argentina

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

eldeadevis's picture

So true. I like it, but art direction it´s just a bit boring.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

que rico papas Mc Donald´s

Guest
Guest's picture

que rico papas Mc Donald´s

Guest
Guest's picture

cool art direction...pretty neat work...

Guest
Guest's picture

que asco, esto no es argentino, a lo mucho de agencia boliviana

Guest
juankhr's picture

oook y vos sos un racista de mierda.

juankhr
Activity Score 136
Art Director at la negra buenos aires
jimkuz's picture

I like the belly hanging over the pants.

jimkuz
Activity Score 412
Graphic Designer at Freelance
®'s picture

Pretty good work! i like..
to the AD/CD guest commenter, get a life.

®
Activity Score 131
Art Director
73pixels's picture

liked the art direction

73pixels
Activity Score 163
Art Director at India
sajocobe's picture

i like the idea but why paper?

sajocobe
Activity Score 30
estudiante universidad casa grande
Guest's picture

Congratulations.

Guest
Guest's picture

this idea is what we call pulposa

Guest
Guest's picture

brilliant art direction. very nice :)

-T.J.Mapel

Guest
theanc's picture

That's awesome. Award winning art direction.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Who's the illustation artist ?????????

Guest
juankhr's picture

great art direction nice idea. nothing to do whith the obese ads. fat peolpe on a couch is fat peole on a couch.

juankhr
Activity Score 136
Art Director at la negra buenos aires
cebado's picture

Art direction: 10..i like it!

cebado
Activity Score 256
General Manager at --
arslan722's picture

superb,,,,,,,,,i m love'n it...........

arslan722
Activity Score 81
Graphic Designer at Faisalabad
Guest's picture

Mc Donald's Press

Guest
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