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Delta Runner

Agency Network: 
Published/Aired: 
June 2008
Fiat:  Delta Runner
FIAT Print Ad -  Delta Runner

Description

Print advertisement created by Armando Testa, Italy for FIAT, within the category: Automotive.

Caption

I've driven a car you wouldn't believe.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini, Dario Digeronimo
Art Director: Dario D'Angelo
Copywriter: Gian Armando Testa
Illustrator: D2B
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Jimmie's picture

3 creative directors, 1 art, 1 copywriter for this? C'mon, Gian Armando Testa, your family deserves something better.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

PhobiArt's picture

Hey, that's a nasty rape of a film classics :)))

PhobiArt
Activity Score 87
Copywriter
Crisp One's picture

with no lube

Crisp One
Activity Score 2005
Other at New York
goodgod's picture

Good work.

goodgod
Activity Score 8
art director
DOGSOLDIER46's picture

Geez, I'm afraid to know what they are really teaching in design classes anymore. JUST BECAUSE YOU CAN RUN A PROGRAM DOESN'T MEAN YOU CAN DESIGN... BEFORE YOU COMMENT GO BACK TO THE BASICS... Who are you catering to? Does it carry the message in the ad? What is your target audience? Is it clean and concise? NOOOO it's too busy and a rip-off from a movie. Futuristic is good but not at the expense of crapping up the design to fill space! C'mon!

DOGSOLDIER46
Activity Score 35
PUBLISHING AND DESIGN
clairec's picture

Blade Runner is about a dystopian future. Well done in placing the product in a pretty dismal and horrible future environment.

Also, the line is wrong. It should be "I've seen a car you people wouldn't believe" if you are going to play off the screenplay.

Saying that, the art direction is pretty good, I think.

clairec
Activity Score 256
DOGSOLDIER46's picture

Why put something you are trying to promote in a negative psychological environment? The movie suggests the separation of class and structure of society..who rules and who judges whose life is valuable... the psychology of advertising is not to debate the movie as a visual form but "the product placement and accurate message of why one should buy this automobile." Whith that said... it missed the mark. NEXT! Drive thru!

DOGSOLDIER46
Activity Score 35
PUBLISHING AND DESIGN
Slum's picture

My eyes are still rolling around from not knowing what to focus on. Maybe the car's actually pretty revolutionary. For 1981.
Too bad it won't live.

Slum
Activity Score 52
Ogrevy
Davosk's picture

"If only you could see the things I've seen with your eyes"

How horribly dated this is, the retro doesn't work.
Good movie, lame ad.

Davosk
Activity Score 4811
Art Director
World Group Account Director's picture

No

World Group Acc...
Activity Score 13
goodgod's picture

Yes!

goodgod
Activity Score 8
art director
TheKid's picture

Its funny that so much effort was put into such a primitive idea

TheKid
Activity Score 184
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