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City Plain, Red

Campaign
Agency Network: 
Published/Aired: 
August 2012
Fiat:  City Plain, Red

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

When you're lost, everywhere seems the same.
Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Bruno Bueno, Rodolfo Fernandes
Copywriter: João Caetano Brasil
Illustrators: Bruno Bueno, Rodolfo Fernandes
Retouchers: Celso Botino, Lilian Ferreira
Print Production: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisor: Cíntia Mourão
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara
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Highest Rated

Mike Z.'s picture

I wish I had the idea to make these kind of fractal bird's-eye street views myself simply as an art piece. They're gorgeous. The slogan's only OK, and thinly connects to the product category, let alone the brand.

Mike Z.
Activity Score 16
Copywriter
alausa's picture

Someone paid attention in textile design class. Nice repeat patterns.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Mike Z.'s picture

I wish I had the idea to make these kind of fractal bird's-eye street views myself simply as an art piece. They're gorgeous. The slogan's only OK, and thinly connects to the product category, let alone the brand.

Mike Z.
Activity Score 16
Copywriter
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