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Butler

Campaign
Agency Network: 
Published/Aired: 
February 2012
Fiat:  Butler

Description

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit.

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

Just one non-original part changes the whole story.

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Highest Rated

Shawali's picture

I don't see what Downton Abbey has to do with Fiat, but ok...

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Indra Setiaksa's picture

nice!

Indra Setiaksa
Activity Score 2
Copywriter at Atma Jaya Yogyakarta
pierrelastname's picture

and??? not at all!

pierrelastname
Activity Score 2869
Copywriter
bate_palmas's picture

Wow! I really like it.

It's a risky campaign I think, somehow I don't think it'll resonate with everyone.

bate_palmas
Activity Score 1479
kleenex's picture

I agree with you.

kleenex
Activity Score 58793
Web Designer/Developer
Shawali's picture

I don't see what Downton Abbey has to do with Fiat, but ok...

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Ramat Ajala's picture

Abused concept.

Ramat Ajala
Activity Score 800
manzoordesign's picture

great concept

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

buranating's picture

Nice

buranating
Activity Score 72
balajprasanna's picture

done by volkswagen already..

balajprasanna
Activity Score 39
jackblack's picture

Nothing new. Let's keep trying guys.

jackblack
Activity Score 2363
Art Director
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