Description
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.
You either see the letter or the bus. Don’t text and drive.
Executive Creative Director: Guilherme Jahara
Copywriters: Marcelo Henriques, Paulo Henrique Gomes
Art Director / Illustrator: Tiago Valadão
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisors: C.Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhãe
Planners: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req
i like the visual (although it's nothing new really - negative space is an old trick)
but the copy sucks
just on the bad stuff.
what did i say that you disagree with.
-good visual
-negative space as an overused trick , nothing new.
-horrible copy
^out of that list, what is "invalid"
Looking forward to see your brilliant work.
me too.
(and just because someone can critique, it doesnt mean their work will be brilliant)
i repeat, what part of my criticism do you disagree with?
is the use of negative space something new and amazing to you?
do you think the visual is bad?
do you think the copy is good?
instead of attacking the work of mine you havent seen, attack my actual criticism.
Hey dickhead: Are you an asshole? Certainly. Are you creatively insecure? Certainly. Do you doubt your own talent and ability? Certainly. Do you have the balls to put your own work up here and let others critique it? Certainly not. I would love to see your work. I think we would ALL like that. But you're a fucking coward. Or, you know your work sucks ass. Or, you don't even have any work. Which would explain why you have so much time to shit on everyone else stuff.
CANNES LIONS 2013 WINNER!!!! ;-)
anónimo de la calle
Wow, this is brilliant.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Great concept, but this one is lacking in execution ... it took me a while to see the bus!
Clean simple, I think that this is the best of them as it's the least obvious.
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