Description
Print advertisement created by Leo Burnett, France for FIAT, within the category: Automotive.
500 Black Jack
Reveal your dark side.
Limited Edition - 250 models only.
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Romain Toffoli
Copywriter: Elise Baudour
Photographer: Marc Da Cunha Lopes
Oh boy. What to say. Normally it's Italians who make weird ads, now it's Italian brand in France!
I think "250 models only" is wrong. Model = A particular line of cars, not the numbers. In this case, 'Fiat 500' is the model.
Perhaps "Only 250 units" will work.
The same word is used in USA for a model of car or for the number of cars.
I think "models" is ok.
Too true, yet the slang of the word is being used here. I think they are using it to sound different, which they have obviously achieved :P
Eso esta bien.
i can not say bad ad but i can not say brilliant ad. it's something
magnifique !
I don't like it. Everything with "the dark side" is soooo boring.
However is just average communication with average execution.
NICE
Like it
Deja fait, c'est dommage qu'une agence comme Léo en soit la....
http://adsoftheworld.com/media/print/duende_azul_tiger
exelente!
really nice
gREAT IDEA
Digital product designer | Custom URL shortener and smart links
good stuff...
Already Done Guys, let your brain be a little more creative ...
L'idée visuelle est la même mais le concept différent. Seulement là, le concept pour Fiat, c'est ras les paquerettes, donc rien ne sauve cette campagne. Venant de LeoBurnett, c'est pas étonnant. Il est loin le temps où cette agence faisait rêver...
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