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Bear, beard, beer

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by dim&canzian, Brazil for FF English School, within the category: Education.

Caption

Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
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jackmancer2017's picture

Dali'd dig this. So do I. Good idea; even way better art direction.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
connection_67's picture

Art direction and Illustration is amazing; idea is good but very hard to decipher

connection_67
Activity Score 18
Art Director
hmaffia's picture

I'm tired of this "homophones-whatever words" concept to sell english schools. This is so done:

http://payload.cargocollective.com/1/1/48381/1822371/Anuncionews3%20co...

http://adsoftheworld.com/media/print/red_balloon_english_school_words_ass

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

chuckieT's picture

Nobody would get this without the title above the ad... particular is they have yet to learn English.

chuckieT
Activity Score 680
Creative
Alexandre Tobio's picture

Beautiful art direction!

Alexandre Tobio
Activity Score 46
Art Director at Full Jazz Propaganda
Elpanda's picture

exellent campaing and art direction

Elpanda
Activity Score 86
Art Director at Head of art in Nexus BBDO
Felipe Ribeiro's picture

Make your ad clear.

Felipe Ribeiro
Activity Score 40
Copywriter at G2 Brasil
Milan Solanki's picture

Exactly

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
admiral's picture
admiral
Activity Score 12
Design Central's picture

Nice execution... really fantastic.

Design Central
Activity Score 364
abake's picture

Another one of those ads where you need a caption to understand it...
Besides, if this is geared towards people who are not so good at speaking english they don't stand a chance in hell to get it.
Ridiculous.
The stars are for the art, 'cause if it were for the idea, there'd be none.

abake
Activity Score 1262
RMG Connect Colombia
somecopywriter's picture

Beautiful execution!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
mr.x's picture

haha nice idea!

mr.x
Activity Score 998
Forsbergs Skola
gonndo's picture

It's a done idea, but you have to admit is a great execution...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture

It's a done idea, but you have to admit is a great execution...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
mertos's picture

nice

mertos
Activity Score 904
Creative Director
studio@efekt.net's picture

Forgot one word: bare

So it should read: Bear, bare, beard, beer

studio@efekt.net
Activity Score 21
Art Director at efekt.net |

http://www.efekt.net

weigehao126's picture

Don't understand the idea but a unique way

weigehao126
Activity Score 37
Camel Toe's picture

Best art direction in the last week

Camel Toe
Activity Score 129
Creative Director at dim&canzian
Camel Toe's picture

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

Camel Toe
Activity Score 129
Creative Director at dim&canzian
BrianMurray's picture

Archive doesn't care if it is a good ad. They only care if it is a nice looking ad. This ad looks really nice. But it is a terrible ad.

BrianMurray
Activity Score 13
Copywriter
reggan's picture

Interesting graphic I might add, the English language can play a lot of tricks and the truth is that you need to know with well to be able to avoid making mistakes. Straight to the point!

reggan
Activity Score 5

Need advice for your education?

ET - English Teacher's picture

Love the artwork!

ET - English Teacher
Activity Score 10
Media Buyer
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