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July 2010
Festival du court-métrage de Marseille:  Short story
Festival du court-métrage de Marseille Print Ad -  Short story


Print advertisement created by Momosapiens, France for Festival du court-métrage de Marseille, within the category: Recreation, Leisure.


The beginning has never been this close to the end.

Advertising Agency: Momosapiens, Marseille, France
Art Director / Copywriter: Simon Reynard
Photographer: Peter Beavis
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jackmancer2017's picture

"The beginning has never been this close to the end." is a better translation.

Despite that, I think it's a very confusing visual, one that doesn't really hold any trigger for me to go there.

ivan's picture


Creative Director at Ads of the World
Guest's picture

It took me a double take, but now I actually quite like the visual now. I think it's impactful, only problem is his face is almost not 'baby' enough. First time I thought he was an old man!

Then again I guess that's what they were going for.

TSD Agency's picture

Great usage of old boy to deliver the message!

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

JeffP's picture

I thought it was a reference to cavemen - you see, beginning of civilisation, etc.
I missed the boy by a few millenium for sure!

Activity Score 810
Marketing Manager at TomTom
Martijn's picture

Nice work and, for once, not coming from one of the big agencies in Paris.

Activity Score 1876
Copywriter at nurun |

Guest's picture

bravo à vous

Marlus Lau's picture

Good picture!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

El concepto es bueno, pero creo que la ejecución puede ser mejor.

Dzsoi's picture

I like it, though it bothers me that it refers to only one kind of movies - just a small fraction of films cover a (wo)man's life. I know I could take it less literally (life || movie), but since there ARE walk of life type of movies, it's a bit confusing.

Activity Score 8603
raulbanderas's picture

it looks so weird

Activity Score 357
Yarp's picture

Why is the oldmanboy wet? From the womb?...

Activity Score 385
Copywriter at Freelance
Guest's picture

C'est beau de voir qu'on peut faire de la création à Marseille.
Jolie copyright en tout cas, même si je pense avoir déjà vu ce concept.
Well done.

Sorry's picture

Content de voir qu'il y a de la création à Marseille.
Nice copy.
Well done

Activity Score 140
Creative Director
Jon-Paul Mountford's picture

Are these shot by Pete Bevis? (no photo credit)?

If not they are very close.

Jon-Paul Mountford
Activity Score 890
Photographer |

Guest's picture

Bravo frero! Pourquoi est il humide ton jeune vieux?

Guest's picture

If it was closer to the end, then they should've portrayed a much older man.

MidasTouch's picture

Dull. No creation :/

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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