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Zebra Crossing

Agency Network: 
Published/Aired: 
October 2010
Festina Lente Print Ad -  Zebra Crossing

Description

Print advertisement created by Piko, Moldova for Festina Lente, within the category: Public Interest, NGO.

Caption

Zebra doesn't save you if you cross on red. Festina Lente.

Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Retouching Artist: Andrei Danila
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jackmancer2017's picture

Hehe, from the exhibition ;-) As I said there, I think it's great. But it would be nice to perhaps a traffic light as well, as that's the real problem to be solved.

jackmancer2017
Guest's picture
Guest
Olafski001's picture

done many times before, this idea

Olafski001
Activity Score 1193
Copywriter |
EGC's picture

Maybe. Some links?

EGC
Activity Score 2964
Copywriter at Piko
Guest's picture

This is allready been done many times:

http://tinyurl.com/3abvw86

Guest
reclamepoesje's picture
reclamepoesje
Activity Score 41
EGC's picture

I have spent a lot of time to find "Deja vu" on this one, but we didn't find any matches and we have continued to work. Anyway thanks!

EGC
Activity Score 2964
Copywriter at Piko
Jhyn_Levice's picture

done !

Jhyn_Levice
Activity Score 516
Art Director
Anne's picture

Not very fresh.

Anne
Activity Score 508
Art Director
vagdz's picture

Pretty much done.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Guest's picture

u´re right, so sad.

Guest
kaceres's picture

done many, many, many times before

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

Roger Keynes's picture

Look at it this way... Moldovans probably HAVEN'T seen it before.
Now they have.
Move on.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

so many times before/ tantas veces se ha hecho esta idea!

Guest
Richard Finch's picture

Not only has the idea been overused, but the zebra itself has been subject to sooo many DD&D ads, it simply doesn't spark any emotion anymore.
Also, I find it difficult to believe you haven't been able to find the numerous renditions of this idea.

If I ignore all that and simply judge the ad by itself, it has nothing outstanding visually.

Richard Finch
Activity Score 201
Graphic Designer
EGC's picture

Multumesc pentru parere.

EGC
Activity Score 2964
Copywriter at Piko
thedesignaddict's picture

Nice execution, but it's a major rip.

thedesignaddict
Activity Score 5403
Art Director at Freelance
reasonwhy's picture

Mixing signifiant (here death and zebra) was creative in the 90's, now it's just a first idea.

reasonwhy
Activity Score 147
Art Director
joelapompe's picture

done!!!

joelapompe
Activity Score 3863
Amish's picture

again?????

Amish
Activity Score 61
Guest's picture

Come on guys! Have you noticed how often 'done' has been 'done' in the comments on this particular ad!? One time is enough (with a link)

Guest
royschellekens's picture

Come on guys. Have you noticed how many times 'done' has been done in the comments on this particulard ad!? One time (with a proper link) is enough!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

observant vicky's picture

but it still works, so guys please don't underestimate somebody's work. don't think according your perspective, just think target audience in mind...

observant vicky
Activity Score 194
Copywriter
Guest's picture

Ok, so why those guys post it on ads of the world?
I will tell u it is for their egos!! And I guess u are not creative Mr. Vicky.
Sorry.

Check it before post it.

Guest
EGC's picture

thank you ;)

EGC
Activity Score 2964
Copywriter at Piko
Guest's picture

done years ago.

Guest
observant vicky's picture

@Mr. Guest- I hate the word creative and according to me ad should be effective not creative....
might be this ad had been done 20 years ago (for Example) , at present we've new teenage generation who were born after that....what about those consumers???
an advertising person must have a great observation power. and I think you guys are not good enough in observation, and don't panic because it is a natural talent you can't learn it over a night...

observant vicky
Activity Score 194
Copywriter
jackmancer2017's picture

Visitors here are more interested in new things - creative things - original things. Where it to be more sort of economic people visiting this, probably the rise of sales/visitors on site would be more important.

Thing is though, this idea was probably just taken and copied. That's not something we admire.

And please stop about that observation thing. Just because it's in your nickname doesn't make you better at this then us.

jackmancer2017
EGC's picture

Wrong.
I dont want to repeat my commentary about this work, but it is in your rights to think that about this idea - also is in your rights to talk things that you don't know.

"probably "- how easy is too say that.

EGC
Activity Score 2964
Copywriter at Piko
jasonP's picture

I don't care about it's done before or not.
But I believe new fresh ideas deserve get more credit.

jasonP
Activity Score 222
Raffles Design Institute
jasonP's picture

Zebra doesn't save us even if we cross on green.
For me, copy is not strong enough.
And perspective of photo can be better.

jasonP
Activity Score 222
Raffles Design Institute
JCSaiKrishna's picture

A gud message to pedestrians...

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Bitty86's picture

I am confused if there is a Zebra crossing there usually isnt lights. Maybe thats just in Australia but you usually have one or the other. Lights or crossing not both. So i dont understand the line

Bitty86
Activity Score 71
Dutta's picture
Dutta
Activity Score 6
Dutta's picture

http://adsoftheworld.com/forum/60847 created by observant vicky

Dutta
Activity Score 6
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