Zebra Crossing
Description
Print advertisement created by Piko, Moldova for Festina Lente, within the category: Public Interest, NGO.
Zebra doesn't save you if you cross on red. Festina Lente.
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Retouching Artist: Andrei Danila

Hehe, from the exhibition ;-) As I said there, I think it's great. But it would be nice to perhaps a traffic light as well, as that's the real problem to be solved.

This have been done for so many times!
http://www.joelapompe.net/2007/10/21/zebras-with-dead-people-accident/

This is allready been done many times!
http://www.joelapompe.net/2007/10/21/zebras-with-dead-people-accident/
I have spent a lot of time to find "Deja vu" on this one, but we didn't find any matches and we have continued to work. Anyway thanks!

u´re right, so sad.
Look at it this way... Moldovans probably HAVEN'T seen it before.
Now they have.
Move on.
The Jobless Writer
Will Think for Salary

so many times before/ tantas veces se ha hecho esta idea!
Not only has the idea been overused, but the zebra itself has been subject to sooo many DD&D ads, it simply doesn't spark any emotion anymore.
Also, I find it difficult to believe you haven't been able to find the numerous renditions of this idea.
If I ignore all that and simply judge the ad by itself, it has nothing outstanding visually.
Mixing signifiant (here death and zebra) was creative in the 90's, now it's just a first idea.

Come on guys! Have you noticed how often 'done' has been 'done' in the comments on this particular ad!? One time is enough (with a link)
Come on guys. Have you noticed how many times 'done' has been done in the comments on this particulard ad!? One time (with a proper link) is enough!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
but it still works, so guys please don't underestimate somebody's work. don't think according your perspective, just think target audience in mind...

Ok, so why those guys post it on ads of the world?
I will tell u it is for their egos!! And I guess u are not creative Mr. Vicky.
Sorry.
Check it before post it.

done years ago.
@Mr. Guest- I hate the word creative and according to me ad should be effective not creative....
might be this ad had been done 20 years ago (for Example) , at present we've new teenage generation who were born after that....what about those consumers???
an advertising person must have a great observation power. and I think you guys are not good enough in observation, and don't panic because it is a natural talent you can't learn it over a night...

Visitors here are more interested in new things - creative things - original things. Where it to be more sort of economic people visiting this, probably the rise of sales/visitors on site would be more important.
Thing is though, this idea was probably just taken and copied. That's not something we admire.
And please stop about that observation thing. Just because it's in your nickname doesn't make you better at this then us.
Wrong.
I dont want to repeat my commentary about this work, but it is in your rights to think that about this idea - also is in your rights to talk things that you don't know.
"probably "- how easy is too say that.
I don't care about it's done before or not.
But I believe new fresh ideas deserve get more credit.
Zebra doesn't save us even if we cross on green.
For me, copy is not strong enough.
And perspective of photo can be better.
A gud message to pedestrians...
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
I am confused if there is a Zebra crossing there usually isnt lights. Maybe thats just in Australia but you usually have one or the other. Lights or crossing not both. So i dont understand the line