Description
Print advertisement created by Ogilvy, Guatemala for Ferrino, within the category: Personal Accessories.
Creative Director: José Contreras
Art Director: Fernando Mira
Copywriter: Jonathan Bell
call me a client but I'd really like to see more of a product in the photo.
and no... logo is not too small ;-)
idea is maybe not so bad, but execution… In this case execution has it's literal meaning towards the idea.
KATETAR!!
No need to see the product..I would buy this.
I had to zoom in to see the sleeping bag looking like a caterpillar. Speaking as a woman...but wow: men are easy to convince an ad is good if there's a naked ass on it.
Please consider also that this amount of nudity is actually unnecessary and might cause problems if you wanna plan the ad in another country.
'but wow: men are easy to convince an ad is good if there's a naked ass on it.'
I find that sexist, besides the next one features a guy so this argument doesn't hold up.
its reaily beautful ,beautful,beautful
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