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erhanali's picture

The line has no relation with whats shown here. Very nice ilusturation by the way.

Activity Score 368
Copywriter |

"Everyday is one short life"

supersupergirl's picture

the look is nice but what are they saying and whats the connection?

Activity Score 294
Copywriter at JWT
adrianapr's picture

oh yes it does have a connection.
these are ads for a gym, so the lines are saying you gotta be in shape, with muscles, etc.
(if your belly is so big it touches the wheel you better have a ferrari, otherwise you're f***** cause chicks won't look at you).
they joke about axe ads (women won't attack you because of your deodorant), and the narcisit line, that is the best one, makes a strong promise.

i love this campaign, impecable art direction, very good lines, nice, original and fresh way to advertise a gym. KUDOS.

Activity Score 1254
Calibarak's picture

Hot, hot air

Activity Score 302
bara bara baez's picture

What's the connection with your armpit not smelling yourself? You can't smell it but you wish I haven't done this but smell your armit can't you?

bara bara baez
Activity Score 148
Tincho's picture

Are you trying to speak in english?? I never get what you say.
You seem angry for something always but I cant understand your comments.

Anyway, I like the campaign but IMHO the art direction is a bit strange . I mean, the illustrations looks like ghosts or something, but maybe they wanted to represent the muscles fibers, I dont know.

Nice lines.

Activity Score 1093
Art Director
adrianapr's picture

he thinks he's funny, tincho. actually he's getting quite boring, but he thinks he's funny.

Activity Score 1254
Mr.Top's picture

Is just nice graphic style.... I dont even get what the product is and about the message.... is there any message? This whole thing is non sense.

Activity Score 728
pepaaa's picture

there is a mistake on the should be, "...(unless you have a ferrari."

Activity Score 69
adrianapr's picture

i must declare it's one of my favorite campaigns these last days.
the more i see it, the more i like it.
kudos brazil.

Activity Score 1254
Adcritic10-10's picture

I assume you have a really bad taste for advertising then.

Activity Score 124
Creative Director
tantrik_indian's picture

Ivan, one of the reason why people don't get to the heart of an ad displayed here is because we don't know what the product (brand) is / what the product does. Perhaps the title of the ad should have brand name as well as a short description of what the product is or does. This could help people appreciate ads displayed here better. Just a suggestion :P

~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

Adcritic10-10's picture

the illustration doesn't match the headlines. Poorly executed.

Activity Score 124
Creative Director
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