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Naples Airport, 1

Campaign
Agency Network: 
Published/Aired: 
June 2010
Ferrarelle:  Naples Airport, 1

Description

Print advertisement created by Euro RSCG, Italy for Ferrarelle, within the category: Non-Alcoholic Drinks.

Caption

A journey as beautiful as life has to start from water.
The official water of Naples Airport.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò
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Blashyrkh's picture

The 3D type trend

Blashyrkh
Activity Score 32890
Art Director
Phil Lestino's picture

This headline (the english one makes sense of the water thing but the visuals are a bit strange b ut not in an exciting way

Phil Lestino
Activity Score 1682
atb2005's picture

Copy is very good (SHORT and sweet). It reads better in Italian, so don't judge harshly, guys. I agree there's something slightly odd about the visuals or at least some of them. For instance, why does everything have to be in a home setting (some room)? Better creative would make this a great campaign.

atb2005
Activity Score 13557
Guest's picture

The correct headline here is:
"A journey as beautiful as life has to start from water.
The official water of Naples Airport."

Vincenzo Garzillo (copywriter of campaign)

Guest
silvi's picture

I like visual

silvi
Activity Score 4170
Copywriter
Guest's picture

a bit old fashioned already, still carefully art directed.
not that it makes a huge difference, but the copy actually reads "a journey as beautiful as life could have only started from water".

Guest
Guest's picture

Not taking sides of my countrymen (I am Italian of Naples), but the campaign was meant to be exposed at an airport (Capodichino International Airport). So, in my opinion, the concept of home is all there. If we leave, you are leaving a place. Leads us away from our patients (Homesick, children, wife, husband, in a word here from the interior of the home country).
Nello.

Guest
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