Glass

Campaign
Agency Network: 
Published/Aired: 
April 2009
Ferrarelle:  Glass

Description

Print advertisement created by Euro RSCG, Italy for Ferrarelle, within the category: Non-Alcoholic Drinks.

Caption

Every masterpiece deserves to be protected behind glass.
In an unexpected fold of reality lived a young artist in search of inspiration. One day a huge frame appeared out of nowhere and began to roll wildly this way and that. The odd thing was that the closer you came to it, the smaller it seemed to become. So that when it came to a stop at the artist's feet, it had become a perfectly ordinary frame. "I'm looking for a masterpiece to frame", it said. "Go into my study and choose one", replied the artist proudly. The frame went in and returned with the painting it had chosen. "But I didn't paint that", protested the artist. "I know, this is the work of nature. I'll be back when you are as good. And embracing the bottle of Ferrarelle, he rolled away back the way he had come. "That's what's missing: the effervescence!" thought the artist. He opened a bottle and enthusiastically got back to work.
The amazing thing is that it's a true story.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Isabella Musacchia
Copywriter: Anna Triolo
Illustrator: Sergio Mora
Photographer: LSD
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Vincenzo Garzillo's picture

Errata Corrige:

Art Director: Luca Ghilino

Copywriter: Vincenzo Garzillo

Illustrator Bombo

Vincenzo Garzillo
Activity Score 4
Copywriter at Euro Rscg Milan
Hibon's picture

Boring.

Hibon
Activity Score 3734

Simple ideas are the best !

silvi's picture

tOO MANY TEXT, BAD TYPO FOR A LONG COPY.

silvi
Activity Score 4170
Copywriter
xcreativity's picture

boring.......

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

cruzialx's picture

Every masterpiece deserves to be protected behind glass. Liked this line

cruzialx
Activity Score 194
Affinity Express Inc.
jazzlgp's picture

no puedes mandar a la gente a leer demasiado si no quieres que se aburran y compren tu producto

jazzlgp
Activity Score 49
Copywriter at Insight Publicidad |

Jazz G.

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