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Straight Signature

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by Saatchi & Saatchi, Ecuador for Fermofive, within the category: Health.

Caption

Don't inherit your dad's identity

Advertising Agency: Publicitas Saatchi & Saatchi Guayaquil, Ecuador
General Creative Director: Mariano Ponzano
Art Directors: Andrés Acosta, Mariano Ponzano
Copywriter: Leandro Lavizzari
Photographer: Bruno Bacigalupo
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Highest Rated

there.aint.no.bad.brief's picture

don't inherit how your dad is remembered.

there.aint.no.b...
Activity Score 35
Black Hour's picture

At Saatchi & Saatchi's headquarters:
- it's pretty calm today isn't it?
- yeah kinda weird too...
- ...
- HOLLYYYYYYYYYYY SHIT !
- What?! What ?!
- WE FORGOT THE FERFOFIVE AD !
- DAMNED. We're screwd... *scratch his head*
- ... or maybe not.... *creepy conspiratorial look*

Probably what happened.
Idea isn't bad though, but this print, in particular, is bad.

Black Hour
Activity Score 368
miko1aj's picture

How someone could ever expected it might look like a signature??? BTW – what is this?

miko1aj
Activity Score 3086
kleenex's picture

What does this look like???

kleenex
Activity Score 53939
Web Designer/Developer
there.aint.no.bad.brief's picture

don't inherit how your dad is remembered.

there.aint.no.b...
Activity Score 35
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