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Measuring tape

Agency Network: 
Published/Aired: 
August 2015
Ferimport / Bosch:  Measuring tape
Ferimport Print Ad -  Measuring tape

Description

Print advertisement created by Ideia 3, Brazil for Ferimport, within the category: House, Garden.

Caption

Bosch GLM 50 Laser. The fastest way to measure.

Advertising Agency: Ideia 3, Salvador, Brazil
Creative Director: Wilton Oliveira
Art Director: Leandro Dultra
Copywriter: Diego Leonardo
Additional Advertising Agencys: Claudia Macedo
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bobafett's picture

I've seen this idea so many times

bobafett
Activity Score 2322
Chief Creative Officer
talha.ansari84's picture

Didnt got the idea...

talha.ansari84
Activity Score 79
Art Director at SALT Advertising
Noswadizzle's picture

I am with you; I know the tape measure slower than pointing a laser but how is it signifying that with the picture?

Noswadizzle
Activity Score 484

Noswadizzle

kleenex's picture

eeeeehhhh...

kleenex
Activity Score 58667
Web Designer/Developer
SmAsh's picture

The tape measure looks like a snail. Ok idea but there was no need to have the hand holding the laser and its name should have been below the tag line.

SmAsh
Activity Score 683
ATV
Boby Smiley's picture

I think the idea is in the copy, «50»... maybe it is for «50 meters». That would be harder to me sure with the tape. So it ask the customer to do a search on the product.

If this is it, that's bad, I don't have time to waste. Got to me sure my things with my tape. =OP

Boby Smiley
Activity Score 94
Other
Culture's picture

Hmm

Culture
Activity Score 978
Creative Director
ticktack's picture

student work. not different.

ticktack
Activity Score 12
pradeepcpm's picture

good concept he show the speed and slow....

pradeepcpm
Activity Score 160
Art Director at The First Ferry - Dubai - Media City |

Pradeep Liyanage - Branding - The First Ferry - Dubai

cagkanyuksel's picture

copy...

cagkanyuksel
Activity Score 592
Art Director
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