Description
Print advertisement created by Publicis, Romania for Fender, within the category: Retail Services.
Back in the 50's oil price didn't cause riots. This did.
Fender Telecaster starting from 1690 ron. www.guitarshop.ro
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean
good one!! great copywriter
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog |
terribly copywriting, good concept. why not couple your strong-ish visual with "Back in the 50's, it wasn't oil prices that caused riots." -- Your giving too much of the payoff to me early on... let ME reach the conclusion. It's more memorable that way, and it shows your target audience that you UNDERSTAND them, as opposed to assuming they NEED your help.
here's a good example of the same problem: http://adsoftheworld.com/media/print/durex_maze -- the line "NO EXIT" completely ruined the ad for me. It's like durex assumed I was too stupid to get the joke.
things to consider.
This is more than a idea... is a IDEAL ad for Fender.
Simple ideas are the best !
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