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Riots

Campaign
Agency Network: 
Published/Aired: 
February 2010
Fender:  Riots

Description

Print advertisement created by Publicis, Romania for Fender, within the category: Retail Services.

Caption

Back in the 50's oil price didn't cause riots. This did.
Fender Telecaster starting from 1690 ron. www.guitarshop.ro

Advertising Agency: Publicis, Bucharest, Romania
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean
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shortafella's picture

nice concept

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

samee's picture

good!!

samee
Activity Score 124
Promedia Advertising
xcreativity's picture

good one!! great copywriter

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

silvi's picture

Interesting

silvi
Activity Score 4172
Copywriter
kylestebbins's picture

terribly copywriting, good concept. why not couple your strong-ish visual with "Back in the 50's, it wasn't oil prices that caused riots." -- Your giving too much of the payoff to me early on... let ME reach the conclusion. It's more memorable that way, and it shows your target audience that you UNDERSTAND them, as opposed to assuming they NEED your help.

here's a good example of the same problem: http://adsoftheworld.com/media/print/durex_maze -- the line "NO EXIT" completely ruined the ad for me. It's like durex assumed I was too stupid to get the joke.

things to consider.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
CrackerJackFlash's picture

Nice work Dragos

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Hibon's picture

This is more than a idea... is a IDEAL ad for Fender.

Hibon
Activity Score 3734

Simple ideas are the best !

kagzmainah's picture

love the illustrations!

kagzmainah
Activity Score 631
Graphic Designer
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