Description
Print advertisement created by Publicis, Romania for Fender, within the category: Retail Services.
Having one of these back in the 50's was almost like having a gun.
Fender Esquire starting from 1690 ron. www.guitarshop.ro
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean
Really nice campaign.
Great-ish lines, nice artwork.
love the typography, love the copy!
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog |
The copy is pretty formulaic, actually. Why does every line have to start with "Back in the 50's"? It's like it came off a template.
yep, copy is suffering. strong visual, however.
I think that copy is good, it's nice comparision.
<---------------SexInAds------------------>
words such as "almost like" and "one of these" really weaken your message. your trying to say that guitars are HARDCORE, yet your copy is merely "suggesting" it... why? YELL IT TO ME. DON'T GIVE ME ANY ROOM FOR DOUBT.
good job with this campaign. the art, the typography, though i have to agree with kylestebbins. also, i'm not quite sure about the guitar, it stands out from the rest of the image cuz it's different art, fair enough, but it's at a weird angle in all three, it's protruding.... even sneaking into the frame. a bit weird.
In the quiet words of the Virgin Mary... Come again?
"back in the 50s, having one of them was like owning a gun"... i am not native speaker but the line obviously hangs... very cool idea!!!
This campaign is amazing! Love the art, writing, concept. 10.
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