Gun

Campaign
Agency Network: 
Published/Aired: 
February 2010
Fender:  Gun

Description

Print advertisement created by Publicis, Romania for Fender, within the category: Retail Services.

Caption

Having one of these back in the 50's was almost like having a gun.
Fender Esquire starting from 1690 ron. www.guitarshop.ro

Advertising Agency: Publicis, Bucharest, Romania
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean
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iwannatalktosamson's picture

Really nice campaign.
Great-ish lines, nice artwork.

iwannatalktosamson
Activity Score 679
Jamaica Ad School
xcreativity's picture

love the typography, love the copy!

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

cebado's picture

Just Beautiful

cebado
Activity Score 256
General Manager at --
Pedestrian's picture

The copy is pretty formulaic, actually. Why does every line have to start with "Back in the 50's"? It's like it came off a template.

Pedestrian
Activity Score 492
kylestebbins's picture

yep, copy is suffering. strong visual, however.

kylestebbins
Activity Score 75
Videographer at Roundscapes, LLC
mikeelrapido's picture

I think that copy is good, it's nice comparision.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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http://sexinads.tumblr.com

kylestebbins's picture

words such as "almost like" and "one of these" really weaken your message. your trying to say that guitars are HARDCORE, yet your copy is merely "suggesting" it... why? YELL IT TO ME. DON'T GIVE ME ANY ROOM FOR DOUBT.

kylestebbins
Activity Score 75
Videographer at Roundscapes, LLC
alejulimaty's picture

i like these

alejulimaty
Activity Score 832
brother buenos aires
hermotsura's picture

good job with this campaign. the art, the typography, though i have to agree with kylestebbins. also, i'm not quite sure about the guitar, it stands out from the rest of the image cuz it's different art, fair enough, but it's at a weird angle in all three, it's protruding.... even sneaking into the frame. a bit weird.

hermotsura
Activity Score 248
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

bknowlden's picture

Lovely look

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

Hatchet's picture

Good concept, good art, weak copy.

Hatchet
Activity Score 2
Copywriter at GyroHSR
netei's picture

"back in the 50s, having one of them was like owning a gun"... i am not native speaker but the line obviously hangs... very cool idea!!!

netei
Activity Score 215
mark3r's picture

This campaign is amazing! Love the art, writing, concept. 10.

mark3r
Activity Score 1921
Art Director at Scout
kamilwoojcik's picture

just great!

kamilwoojcik
Activity Score 137
WSZMiJO, Katowice, Poland
pepsiice's picture

love your art direction :)

pepsiice
Activity Score 251
Graphic Designer
kagzmainah's picture

works!

kagzmainah
Activity Score 617
Graphic Designer
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