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Agency Network: 
Published/Aired: 
January 2011
Like
15
Views
7502
Fender:  Exit
Fender Print Ad -  Exit

Description

Print advertisement created by Jerlov, Sweden for Fender, within the category: Personal Accessories.

Advertising Agency: Jerlov, Gothenburg, Sweden
Creative Director: Patrik Spång
Art Director: Ola Lundin
Copywriter: Patrik Spång
Illustrator: Fredrik Persson
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Stayzk8's picture

Cool nice Idea! I want a Fender too!

Stayzk8
Activity Score 67
Philippine Women's University
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

jackmancer2017's picture

Aye - it's just a real ripoff, so bad, I'm tempted to think they meant it as a spoof.

jackmancer2017
LeeHarvey's picture

And the Axe one is soooo much better too!

LeeHarvey
Activity Score 3045
Creative Director
corporal_hicks's picture

Done. For Axe

corporal_hicks
Activity Score 365
Art Director
dadada's picture

it recalls me axe!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

dsklan's picture

not only for axe but for VW too!!! shame for such a cool brand!

dsklan
Activity Score 1926
Art Director at homeshop
Shahvan's picture

Apart from the obvious Axe reference, its too crass a visual for a brand like Fender. Disappointing.

Shahvan
Activity Score 16
Copywriter at Lowe worldwide (Mumbai)
Marlus Lau's picture

Too bad it's ripped.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Sdb's picture

Execution is nice!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Juank Franco's picture

I love Fender! But as everyone said already, this has already been done by axe, and it is way much better.

Juank Franco
Activity Score 15
Copywriter at Universidad Casa Grande
luispiter's picture

cool idea but is not new

luispiter
Activity Score 2756
comunication
Agustín_Correa_'s picture

Done and old...

Agustín_Correa_
Activity Score 41
Copywriter at Notable
joelapompe's picture

I'm a bit late but... done!

joelapompe
Activity Score 3952
jackblack's picture

Average.

jackblack
Activity Score 2363
Art Director
Spangen's picture

Thank you for your comment.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Spangen
Activity Score 6
Glut's picture

done

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Itumeleng _obsessive re-thinker's picture

yep.... definatly axe..research research research to avoid such occurences

Itumeleng _obse...
Activity Score 78
Planner
Ajven's picture

My very old creative work: http://www.behance.net/gallery/Creative-Only-for-Russian)/252120 :))

Ajven
Activity Score 19
Spangen's picture

Thank you for all your comments.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Spangen
Activity Score 6
Spangen's picture
Spangen
Activity Score 6
MidasTouch's picture

Haha! So true :D

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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