Description
Print advertisement created by Jerlov, Sweden for Fender, within the category: Personal Accessories.
Creative Director: Patrik Spång
Art Director: Ola Lundin
Copywriter: Patrik Spång
Illustrator: Fredrik Persson
Chief Creative Director Nexus BBDO
Aye - it's just a real ripoff, so bad, I'm tempted to think they meant it as a spoof.
not only for axe but for VW too!!! shame for such a cool brand!
Apart from the obvious Axe reference, its too crass a visual for a brand like Fender. Disappointing.
Too bad it's ripped.
Execution is nice!
I love Fender! But as everyone said already, this has already been done by axe, and it is way much better.
Thank you for your comment.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.
But, from now on, we promise to just load up fresh ones.
yep.... definatly axe..research research research to avoid such occurences
My very old creative work: http://www.behance.net/gallery/Creative-Only-for-Russian)/252120 :))
Thank you for all your comments.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.
But, from now on, we promise to just load up fresh ones.
Haha! So true :D
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
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