Fender Print Advert By Jerlov: Exit

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Agency Network:

Jerlov

Published/Aired:

January 2011

Posted:

January 13, 2011

Tags

Description

Print advertisement created by Jerlov, Sweden for Fender, within the category: Personal Accessories.

Credits

Advertising Agency: Jerlov, Gothenburg, Sweden

Creative Director: Patrik Spång

Art Director: Ola Lundin

Copywriter: Patrik Spång

Illustrator: Fredrik Persson

Jan 14, 2011 - 0:01

Cool nice Idea! I want a Fender too!

Stayzk8

Activity Score 67

Philippine Women's University

Jan 14, 2011 - 0:10

http://adsoftheworld.com/media/ambient/axe_emergency_exit_sign

Javier Ramírez

Activity Score 1237

Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Jan 14, 2011 - 2:53

Aye - it's just a real ripoff, so bad, I'm tempted to think they meant it as a spoof.

jackmancer2017

Jan 14, 2011 - 4:24

And the Axe one is soooo much better too!

LeeHarvey

Activity Score 3029

Creative Director

Jan 14, 2011 - 3:40

Done. For Axe

corporal_hicks

Activity Score 361

Art Director

Jan 14, 2011 - 3:55

it recalls me axe!

dadada

Activity Score 1708

Art Director |

Everybody is creative, be yourself.

Jan 14, 2011 - 4:08

not only for axe but for VW too!!! shame for such a cool brand!

dsklan

Activity Score 1908

Art Director at homeshop

Jan 14, 2011 - 5:32

Apart from the obvious Axe reference, its too crass a visual for a brand like Fender. Disappointing.

Shahvan

Activity Score 16

Copywriter at Lowe worldwide (Mumbai)

Jan 14, 2011 - 6:43

Too bad it's ripped.

Marlus Lau

Activity Score 1788

Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba

Jan 14, 2011 - 6:59

Execution is nice!

Sdb

Activity Score 1354

Copywriter at Working as an intern with O & M, Kolkata for 6 months

Jan 14, 2011 - 10:36

I love Fender! But as everyone said already, this has already been done by axe, and it is way much better.

Juank Franco

Activity Score 13

Copywriter at Universidad Casa Grande

Jan 14, 2011 - 11:03

cool idea but is not new

luispiter

Activity Score 2746

comunication

Jan 14, 2011 - 12:35

Done and old...

Agustín_Correa_

Activity Score 41

Copywriter at Notable

Jan 14, 2011 - 13:03

I'm a bit late but... done!

joelapompe

Activity Score 4011

Other |

http://www.joelapompe.net /

Jan 16, 2011 - 0:38

Average.

jackblack

Activity Score 2346

Art Director

Jan 17, 2011 - 10:47

busted : http://www.joelapompe.net/2011/01/17/axe-unilever-fender-guitar-exit-s...

joelapompe

Activity Score 4011

Other |

http://www.joelapompe.net /

Feb 08, 2011 - 16:06

Thank you for your comment.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Spangen

Activity Score 6

Jan 17, 2011 - 11:57

done

Glut

Activity Score 3907

Public Relations at Glut. Ideas Boutique.

Jan 21, 2011 - 0:58

yep.... definatly axe..research research research to avoid such occurences

Itumeleng _obse...

Activity Score 78

Planner

Jan 26, 2011 - 8:30

My very old creative work: http://www.behance.net/gallery/Creative-Only-for-Russian)/252120 :))

Ajven

Activity Score 19

Feb 08, 2011 - 13:13

Thank you for all your comments.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Spangen

Activity Score 6

Feb 08, 2011 - 13:13

By the way:

http://www.guldagget.se/sok/monkey.aspx?b=5692

Spangen

Activity Score 6