American

Campaign
Agency Network: 
Published/Aired: 
July 2011
Felina Pet Shop:  American

Description

Print advertisement created by Propeg, Brazil for Felina Pet Shop, within the category: House, Garden.

Caption

This is how your cat feel when you take him to a clinic for dogs. Felina, veterinary clinic exclusive for cats.

Advertising Agency: Propeg, Salvador, Brazil
Creative Directors: Ana Luisa Almeida, Ariston Quadros
Art Director: Lucas Reis
Copywriter: Ana Luísa Almeida
Illustrator: Lucas Reis, Danilo Carvalho
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Highest Rated

abdeLooK's picture

love the illustration style, and the shape they use for the text line. The other is funny, but this one tends more to a political view. Which i don't apreciate.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
abdeLooK's picture

love the illustration style, and the shape they use for the text line. The other is funny, but this one tends more to a political view. Which i don't apreciate.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
Hammad S's picture

This is offensive. (1) The ad portrays muslims as dogs. (2) Random muslims don't jeer or get angry on plain sight of a non-muslim (assuming the american is a non-muslim). Majority of muslims are very kind. No one can assume these are "terrorists" either since the american isn't a soldier, and there are muslims who look like that but aren't "terrorists". (3) Muslims are cat owners (they don't own dogs as pets -religious restriction) and I think this ad offends them. It offends me. I'm cool with the others in the series but this combo isn't appropriate.
I understand the concept, it's good, but this combo isn't. Don't use religious/political topics...

Hammad S
Activity Score 484
Nike Diesel's picture

I find your comment offensive. Really.
"Majority of muslims are very kind." and etc, etc ... pls, c'mon.
Don't be so ignorant and start a political debate here.

Nike Diesel
Activity Score 13718
Art Director
abdeLooK's picture

you are totaly right Hammad, +1

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
clavelle's picture

Exactly. Well put, Hammad. They might as well have thrown in a black man walking into a bar full of the KKK (although, at least in that situation the characters would be identifiably racist). I get the idea, but this is lazy and inappropriate.

clavelle
Activity Score 54
Shawali's picture

+1

And Jordan's number was 23, not 9.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mr.x's picture

Not cool.

mr.x
Activity Score 998
Forsbergs Skola
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