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USA-Brazil

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by DDB, Brazil for FedEx, within the category: Transport.

Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran
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Highest Rated

kagzmainah's picture

nice

kagzmainah
Activity Score 631
Graphic Designer
karan raghav's picture

N.I.C.E.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

kagzmainah's picture

nice

kagzmainah
Activity Score 631
Graphic Designer
xcreativity's picture

good one!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Reality Check's picture

FedEx is simply a successful attempt to look at a well-worn proposition different and better.

Reality Check
Activity Score 2539
R U serious's picture

It's... ok.

R U serious
Activity Score 418

Say my name, say my name...

Rafael Steffen's picture

Simple and amazing. Nice idea, great. Obviously
Congrats

Rafael Steffen
Activity Score 61
CLK Propaganda
luispiter's picture

brillant

luispiter
Activity Score 2756
comunication
shitmonk's picture

<3
:D

shitmonk
Activity Score 465
skidcool's picture

simple & efficient, nice art direction

skidcool
Activity Score 18
Copywriter at Freelance
perromalo's picture

there are people here that don't live simplicity. It is not my case. Well-done, guys.

perromalo
Activity Score 429
Creative Director at Mateo&co
SChavez's picture

Love it :) Great eye path.

SChavez
Activity Score 14
Academy of Art
IRONWORKS's picture

Great! Great! Great!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
visualsurgeon's picture

I wish i could have done this. Well done!

visualsurgeon
Activity Score 86
Art Director
premc's picture

simple/beautiful
9/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

ReDorkulator's picture

Great concept, but they're all the same ad.

ReDorkulator
Activity Score 58
Creative Director
funky_frogii's picture

nice......it took time for me to see the world map on the wall

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

pwucel's picture

Congrats..! ! An award winning piece...

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
L. Wiesen's picture

Like it

L. Wiesen
Activity Score 1340
Copywriter
Emanresu's picture

I almost wonder if maybe the window frames for each ad should have represented ones more commonly seen in the countries depicted. Then again, the ad is probably best left alone. Round of applause to the team!

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
OSCAROXFORD's picture

Brilliant! Congratulations!!!

OSCAROXFORD
Activity Score 19
Copywriter
OSCAROXFORD's picture

Brilliant! Congratulations!!!

OSCAROXFORD
Activity Score 19
Copywriter
Ameya's picture

Simply brilliant!

Ameya
Activity Score 42
Graduate / London
jackal hunts's picture

Amazingly creative....hats off to the team

jackal hunts
Activity Score 325
Copywriter at India
rohit_bharati's picture

simple yet awesome!

rohit_bharati
Activity Score 75
Mumbai
Guest's picture

i think that campaign deserve Gold .....

Guest
jackmancer2017's picture

Simple but great :P

jackmancer2017
raulbanderas's picture

COOL!!!

raulbanderas
Activity Score 357
Elmārs Ārnieks's picture

super

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

VERY COOL !!!!!!!!!!!!!

Guest
Guest's picture

BRILIANT!!!

Guest
Guest's picture

Very nice.:)

Guest
prs's picture

Very cleaver and great concept although i'm wondering the one who is receiving it is in great danger, he could fall. Watch out. This might be the great concept but it could backfire even greatly.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Guest's picture

bravo!!!

Guest
pucini dog's picture

bravo!!!

pucini dog
Activity Score 72
janeliza's picture

very very WOW!!!!!

janeliza
Activity Score 41
Burapha University
DanielSoares's picture

simple, clever, transparent. LIKE

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
vidya.shankaran's picture

awesome!

vidya.shankaran
Activity Score 724
alicesososo's picture

cool!!

alicesososo
Activity Score 32
Guest's picture

its really good..

Guest
Guest's picture

AMAZIN :)

Guest
Guest's picture

Can anyone tell me why this wall is different from the other two? plain wall?

Guest
miserablybeautiful's picture

Very nice indeed. Great art direction.

miserablybeautiful
Activity Score 20
fourwd87's picture

simple, easy, no need of production cost, and even beautiful
thumbs up!

fourwd87
Activity Score 148
KyungHee university |

life is either, a daring adventure or nothing

octopuscreative's picture

FedEx are consistent innovators with their advertising design. Love the simplicity and immediacy of this advertising campaign.

octopuscreative
Activity Score 39
Creative Director at Cardiff
punit.rathor's picture

Yes, Yes & Yes

punit.rathor
Activity Score 230
Art Director at Advertising Agency
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