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Statue of Sugarloaf

Agency Network: 
Published/Aired: 
October 2009
FedEx:  Statue of Sugarloaf
FedEx Print Ad -  Statue of Sugarloaf

Description

Print advertisement created by BBDO, United States for FedEx, within the category: Transport.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Copywriter: Matthew Brink
Art Director: Adam Livesey
Illustrator: Kathleen Hanna
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jergold's picture

great!

jergold
Activity Score 89
Guest's picture

superb

Guest
Guest's picture

Damn!!!
I have the same thing in my portfolio - but for an airline compamy...

Guest
AssassinX's picture

Would like to see that...

Just don't understand why this idea was for an airliner. We know the speed of planes are all about 760km/h ...

AssassinX
Activity Score 1329
LeeMoh's picture

As if Fedex is faster!

LeeMoh
Activity Score 424
jackmancer2017's picture

great great, that's all I can say =)

jackmancer2017
munirgee's picture

Man ! this is awesome.

They merged the Liberty Statue and Christ the Redeemer.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Jet Propulsion Lab's picture

Thank you SO MUCH for your detailed explanation of this ad. Because you know what? I didn't know what the FUCK I was looking at before you told us!!

What is "Liberty Statue" by the way???

: (

Jet Propulsion Lab
Activity Score 10679
Copywriter
sirvan's picture

He means "The Statue Of Liberty", which is in New York. A very iconic "American" statue.

But for the record, what you're looking at is a simple melding of 2 country's iconic statues (US/Brazil). Because FedEx, in case you didn't know, travels between those two places. And only FedEx can combine those two things. Which is why this ad is so BRILLIANT!
It tells us things we didn't know!
OMFG!
Teh CREATIVITIEZ! !!!

;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Jet Propulsion Lab's picture

Hahahaha!!! You're too much! ; )

I know exactly what he meant. And I damn well knew what I was looking at. I was being facetious, sarcastic and pain-in-the-ass all at once! I just thought it was hilarious he was explaining the obvious as if nobody could tell what the visual represented.

And for the record, The Statue Of Liberty is NOT in New York.
It's in New Jersey!! LOL

Jet Propulsion Lab
Activity Score 10679
Copywriter
mcfly's picture

So are you saying DHL or UPS don't deliver from NY to Rio?

What makes FedEx better than their competition?

That's what the ad should be about.

mcfly
Activity Score 50
Graphic Designer
Andrea Afeltra's picture

Simple and great message

Andrea Afeltra
Activity Score 96
Art Director
tirthomitro's picture

AWE -fucking-SOME!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ruSh.Me's picture

Oinks.... Liking it!!

ruSh.Me
Activity Score 109
TBWA\India
Guest's picture

great, simple, very nice

Guest
alexander_bickov's picture

Very nice idea

alexander_bickov
Activity Score 3281
sush's picture

nice way to put it.kool

sush
Activity Score 566
creative writer and organizer |

sue

dlue's picture

yeah. nothing more to say

dlue
Activity Score 342

cheers,
dlue

Guest's picture

really nice idea!!

Guest
ilovegreatads's picture

fedexcellent

ilovegreatads
Activity Score 312
Creative Director
chemunoz's picture

done, with jeep

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

chemunoz's picture

done, with jeep

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

spy's picture

ndio!! yiko mzuri

spy
Activity Score 6
Graphic Designer
Guest's picture

good but not great.

Guest
royschellekens's picture

Great!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Can't quite put my finger on where I've seen this before. Wait, yes I can.

http://adsoftheworld.com/media/print/jeep_husky_camel

Guest
AmOgodzzz's picture

Makes sense, since both campaigns were done by BBDO.
I don't think recycling your own ideas is so bad. Unless you make a habit of it.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
joelapompe's picture

yeah but done (in photography) in 2007 for Telefonica "long distance calls" (corcovado mixed with Liberty statue)

joelapompe
Activity Score 3925
Guest's picture

Yeah but can you campaign that out?

Snap.

Guest
Donald Draper's picture

Love this... congrats...

Donald Draper
Activity Score 137
Creative Director
busyb's picture

it is nice. the only thing I don't like is that it reminds me JEEP.

busyb
Activity Score 117
firebug's picture

nice work

firebug
Activity Score 1113
Guest's picture

It´s nice, but we all know BBDO and Fedex are capable of doing better.

Guest
Guest's picture

Well done! Really love this. Very simple. Clean. Direct. Not easy to do cool stuff on this brand, but you have.

Guest
Wolfgang's picture

WOW. So simple. So easy. So strong. Like it a lot.

Wolfgang
Activity Score 151
Art Director
silvi's picture

Beautiful. I want see more versions.

silvi
Activity Score 4172
Copywriter
frcxshw's picture

Love it.

frcxshw
Activity Score 87
USA
dreamer_'s picture

great!!!
muy claro y simple.

dreamer_
Activity Score 161
Art Director at UADE
dreamer_'s picture

congrats!!

dreamer_
Activity Score 161
Art Director at UADE
ace85le's picture

Idea is not new, but it's the simplicity that wins.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

hagemony's picture

like it. 5 4 U

hagemony
Activity Score 335
rolling.stone's picture

this is the power of simplicity

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ericndavi's picture

Awesome!

ericndavi
Activity Score 161
Creative Director
sgre2504's picture

this is really good work: simple, clever. bravo!

sgre2504
Activity Score 137
Art Director
mpared's picture

amazing work well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Bob08's picture

FedEx is just between USA and Brazil?
Copy lost, please return.

Bob08
Activity Score 749
Guest's picture

oh my god. what a ridiculous comment!

Guest
myrmadon's picture

i really like how the new shape mimics an airport lineman performing ground signals to an aircraft = FedEx Express.

myrmadon
Activity Score 14
sirvan's picture

All this ad "says" is that FedEx goes between New York and Rio.

The fact that it says that simply, and visually is GOOD. But it's not awesome. This "melding" of the icons from different cities/cultures/products technique has been done a zillion times over the years.

Man, you guys are an easy bunch.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

bluejay's picture

Agree sirvan.

bluejay
Activity Score 44
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