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Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Art & Design Academy, Egypt for FedEx, within the category: Professional Services.

Caption

Every problem has a FedEx.

Advertising School: Art & Design Academy, Egypt
Art Director: Moemen Khafaga
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Rami Qaddoumi's picture

bad execution and bad idea

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
teenquey's picture

i'd beg to differ. i think this is great execution for an ad school.

teenquey
Activity Score 290
JWT
Rami Qaddoumi's picture

yes for a school ad yes its a great
because i saw only this one and i thought that an agency did it - so no the execution is great for a school level and i think the idea from a students is good

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Adaddicted's picture

Lame excuses after making a foolish comment!
From the thumbnails you could even see the FedEx logo and the 'series of 5' is clear from the color treatment!!

"Everyone has the right to criticise, WHO HAS A HEART TO APPRECIATE ?".

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Enas's picture

is this boat faster than a car between buildings?? or any one explain please

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

whitespace's picture

It means FedEx don't give a shit about roads and will drive a ship onto it as long as they get your money.

whitespace
Activity Score 1953
Creative Director
Prof's picture

Is that from Speed 2?

Prof
Activity Score 1449
Copywriter |

Quite really.

truecopy's picture

Dont care about the execution here cause the idea falls short. Keep trying though.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Brema's picture

absolut shit

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

XTG's picture

great copy, i like the concept of making fedex=solution, but all executions are terrible, it's a shame :/

XTG
Activity Score 1355
copy
Guest's picture

the success always start with series of failure , but this doesnot mean you are not talented
keep it up try and try untill you reach what do you want
best of luck
please contact me at this mail salsabil12@hotmail.com

Guest
Sherif Hany's picture

WRONG WRONG WRONG message
khosara bgd...
really u did good job in design but in vain because the message is wrong because of the design

but well done in the design

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
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