Ottawa-Paris

Campaign
Published/Aired: 
February 2015
FedEx:  Ottawa-Paris

Description

Print advertisement created by ESA Saint-Luc Liège, Belgium for FedEx, within the category: Professional Services.

Advertising School: ESA Saint-Luc Liège, Belgium
Copywriter / Art Director: Maxime Damo
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Highest Rated

Sacrilegend's picture

I personally think the kernel of the idea is nice. But it's been done before, and better at that.

Sacrilegend
Activity Score 3394
Copywriter
Arkadiusz's picture

I don't get it. What are they trying to tell?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

The Cowboy's picture

I think they are saying e.g. from Ottawa to Paris is just like moving within Ottawa

The Cowboy
Activity Score 71
Chief Creative Officer at Riverblade Creative
Arkadiusz's picture

Or: "We have no idea where the Ottawa is. Is this a district of Paris?"
Okay, I'm sardonic, and probably you read on message correctly. But the question is do you believe them?
All ads in this campaign are too generic. They do not say anything about FedEx - it might as well advertise any other courier. In my opinion it's a sin of omission, because it was enough to add a tagline, such as: "International delivery the next business day" (or, if that's too optimistic, "in 48 hours"). It would make a big difference, don't you think?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Sacrilegend's picture

I personally think the kernel of the idea is nice. But it's been done before, and better at that.

Sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

Simple Idea. Not bad at all.

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

I think it works.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
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