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London-Spain

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by DDB, Brazil for FedEx, within the category: Transport.

Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran
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Highest Rated

IRONWORKS's picture

Great idea! Will win some awards!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Javier Ramírez's picture

10/10

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

bbdofresh's picture

Desagree. Another map advertising. Nah.

bbdofresh
Activity Score 66
Copywriter
stickyfinger's picture

Amazingly beautiful, simple and effective !
three thumbs up !!!

stickyfinger
Activity Score 4
Copywriter
vipin56's picture

very nice, i like this

vipin56
Activity Score 8
Art Director at Ogilvy & Mather pvt. Mumbai
dumpinground's picture

crazy crazy crazy ... love it...

dumpinground
Activity Score 22
Art Director at onm
everartz's picture

my dear god!!!!!!!
10/10 f*cking awesome brazil !!!!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

elnietodeNicho's picture

Brasil did it again. Kudos!!

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
huhjyu2bono's picture

super...

huhjyu2bono
Activity Score 18
Marketing
rajesh_keyaar's picture

Cool IDEA!

rajesh_keyaar
Activity Score 236
jsjv's picture

Very effective.

jsjv
Activity Score 41
Copywriter at Leo Burnett
dsklan's picture

cool

dsklan
Activity Score 1926
Art Director at homeshop
dellsheng's picture

so cool,it hit the point

dellsheng
Activity Score 21
Graphic Designer at shanghai |

http://v.youku.com/v_show/id_XMTU0OTQzNDMy.html

Ceballos's picture

keep it simple
:)

Ceballos
Activity Score 621
Copywriter
De souza's picture

GOLD at Cannes !!!

De souza
Activity Score 25
copy writer
Reality Check's picture

This FedEx campaign is simply a successful attempt to look at a well-worn proposition different and better.

Reality Check
Activity Score 2539
Nasheet's picture

very nice, i like it specially the device

Nasheet
Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
talkingisfree's picture

Winner campaign.

talkingisfree
Activity Score 2712
Art Director
sgre2504's picture

10 FOR THE WHOLE CAMPAIGN. I LOVE IT.

sgre2504
Activity Score 137
Art Director
Pulak Aneel's picture

great! loved it!

Pulak Aneel
Activity Score 11
Copywriter at TBWA\ Benchmark
pez's picture

brazil!!!!!

pez
Activity Score 1804
Creative Director
franktrana's picture

Perfect 10

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

luispiter's picture

wow... increible

luispiter
Activity Score 2756
comunication
bknowlden's picture

Unbelievable.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

bknowlden's picture

Unbelievable.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

WeirdDog's picture

So nice.

WeirdDog
Activity Score 209
smartbox's picture

ok! For me it's not so brillant... nice campaign but it's too forced

smartbox
Activity Score 177
Tripioso's picture

Wow!!! This is really cool. So simple, so strong, so clear.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Mantufayo's picture

Great! but doesn´t need the logo

Mantufayo
Activity Score 580
Creative Director
matks's picture

You're right. The logo on the package is just enough. You don't need to put it once again in the corner. Anyway, I'll say it once again: great, great job!

matks
Activity Score 476
Advertising
matks's picture

Great job. To think that "easy, fast delivery" seemed to be such a worn out topic. I think it's worth findnig a wall somewhere to put this job as an outdoor/ambient using window device.

matks
Activity Score 476
Advertising
shitmonk's picture

these series just make me want to think harder everytime i work on some idea
like Jack Nicholson's line in "As good as it gets" :
"you make me wanna be a better man"

shitmonk
Activity Score 465
IRONWORKS's picture

Great idea! Will win some awards!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
alistair's picture

no comment. bravo!

alistair
Activity Score 162
Art Director at Independent
premc's picture

simple/beautiful/powerful
9/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Elmārs Ārnieks's picture

again brilliant. love it

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

raulbanderas's picture

cool

raulbanderas
Activity Score 357
Guest's picture

Excellent idea, very good concept and nice execution!

C.O.N.G.R.A.T.U.L.A.T.I.O.N.

Guest
Guest's picture

G.O.O.D.

Guest
velle's picture

this one: literally show the delivery in a figurative way noones seen before

velle
Activity Score 1550
Copywriter
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