Sofa

Campaign
Agency Network: 
Published/Aired: 
April 2009
Febreze:  Sofa

Description

Print advertisement created by Grey, Argentina for Febreze, within the category: House, Garden.

Caption

You could forget you have pets.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Director: Daniel Fierro
Art Director: Matías Aguilú
Copywriters: Hernán Kritzer, Rodrigo Greco
Head of Art: Cecilia Ognio
Photographer: Estudio Blumencweig-Benitez
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jdstr8's picture

I like the strategy...wonder if it leads to more than just blaming your kids for things your pet did.

jdstr8
Activity Score 64
student - miami ad school |

-an opinion, assimilated, is one wasted.

sirvan's picture

Agreed. "Forgetting you have pets" is a bigger idea than just blaming the kids.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

would they die then seeing is you dont feed them anymore...... the pets, not the kids

Guest
NastyJester's picture

Cat skeleton beside empty "Snowball" dish.

Sure I've seen that before somewhere though.

NastyJester
Activity Score 740
Copywriter
JamaisVu's picture

Terrible...terrible...someone bring me water plz.

JamaisVu
Activity Score 408
bknowlden's picture

Lovely execution, but in this one the sofa foam looks more like cubed cheese. I would have like to see it styled a little better.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ORISHAS76's picture

No me parece mal.
Sólo que 3 ejecuciones identicas?

w

ORISHAS76
Activity Score 344
premc's picture

sorry

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Goblin's picture

They have tiger as pet? what a mess! simple and good concept. Just DONT BLAME THE KIDS! :)

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

shoulda had one rubbing the kids nose in a spot on the carpet.

Guest
Goblin's picture

Heheheheheheh

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

A. J. SMITH's picture

It's a good insight but feels like its just scratcing the surface.

A. J. SMITH
Activity Score 2822
Guest's picture

I like the idea, but I think the Kid's behavior doesn't match with the concept. They should be surprised with the blame they're taking.

Guest
Guest's picture

I love it. Well done.

Guest
Guest's picture

love the idea, hate the execution

Guest
Guest's picture

Uhmmm, de primera impresión pensé regañaba al niño por haber puesto esos cuadros tan feos en la pared ;)

Guest
NastyJester's picture

Yo tambien!

NastyJester
Activity Score 740
Copywriter
Guest's picture

La consecuencia de que "voy a olvidar que tengo mascota en la casa" hubiese podido ser mucho más creativa o exagerada...sólo regañar a los niños es poca cosa.

Guest
mark3r's picture

The kids look guilty, that's the first problem with this campaign. The second is they should change the execution =)

mark3r
Activity Score 1949
Art Director at Scout
hari.'s picture

maybe the kid did it

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Danygarcia's picture

Nice concept. I like it.

Danygarcia
Activity Score 8
Copywriter at Teran TBWA
LucasPS's picture

Yoy can´t forget you have pets!!!

No podés olvidarte que tenés mascotas, pero que encima eso lo diga una marca de accesorios para mascotas, es terrible. No hay estrategia, el pensamiento es malo, no va al target!!! Qué madre va a culpar al hijo así, porqué mostrarlo eso con una marca de cara????

Pésimo

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

Lee bien. Dice "You could forget". Escribiste dos líneas al pedo, tomate dos segundos para leer antes de criticar.

La idea es simple, como no hay olor TE PODÉS LLEGAR A OLVIDAR QUE TENÉS MASCOTAS.

Me gusta!

Guest
bryan9's picture

Visual is nice, but where´s the idea?

bryan9
Activity Score 110
pedrocajueiro's picture

Horroroso.

pedrocajueiro
Activity Score 30
Copywriter at Tuppi
Guest's picture

I think the mother personalize the pet as a child...

Guest
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