Agency Network: 
April 2009
Febreze:  Shoes


Print advertisement created by Grey, Argentina for Febreze, within the category: House, Garden.


You could forget you have pets.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Director: Daniel Fierro
Art Director: Matías Aguilú
Copywriters: Hernán Kritzer, Rodrigo Greco
Head of Art: Cecilia Ognio
Photographer: Estudio Blumencweig-Benitez
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JamaisVu's picture

Que malo, que puta de madre!

Activity Score 408
Rangzen's picture

Will the pet do this big littering!!! Looks like the girl is also involved!!!


Activity Score 8
Bates 141, Chennai |

Take it or leave it!

Guest's picture

I like the idea but it´s kinda fucked up. Where is the one with pee? And why to the children look like they actually did it???? It´s confusing.

Guest's picture

me gustaría leer la bajada en español

rolling.stone's picture

Previous one is quite OK. But in this one, I don't think a pet can do it.

~Quite obviously, I have gathered no moss.~

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

NastyJester's picture

Remember the days when an ad campaign consisted of four or more different ideas within one central theme?

Activity Score 740
Erick Barrios's picture

Hay malos avisos y este!

Erick Barrios
Creative Director at Guatemala
Guest's picture

I really do not like this i think this image could have been used in a RSPCC campaign that little girl looks terrified

Guest's picture

* NSPCC sorry not RSPCC

Tipsy_Gypsy's picture

the way i see it is that since the pet odor is eliminated you think of your pet as a child rather than a pet, in this case a dog with the chewed up shoes

Activity Score 46
Canterbury University
Guest's picture

thats an interesting way to look at it and it does make more sense as to why the children look guilty but if that is what they intended the campaign has really failed because it just goes straight over your head its to much effort to work out i thought the whole idea for a campaign to be successful was to communicate in a way people can understand straight away

Guest's picture

Malo demasiado malo!!!

Guest's picture

Me gusta la campaña, sobre todo el concepto. Felicitaciones.

Tchabana's picture

So bad! Say no to child abuse

Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

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