French Fries

Campaign
Agency Network: 
Published/Aired: 
July 2011
Febreze:  French Fries

Description

Print advertisement created by Grey, Germany for Febreze, within the category: House, Garden.

Caption

Frees fabrics from bad odors.

Advertising Agency: Grey, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Directors / Copywriter: Eric Straub, Ingo Klein, Florian Schneider
Photographer: Sabine Scheer
Digital composing: Stefan Kranefeld
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Billoughsby's picture

Nice trio of pieces. Photoshop with a plan. -- Either that or they have some guy on their payroll weaving strange substances into fabric in his spare time.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

@Billoughsby

You killed me. No, I am not kidding. You seriously killed me with your rating of 8 stars for this! I guess it's time for us to disagree again. This campaign is totally meh. I assume the target market is women here. I've never seen a man buy Febreze. So how do you think a woman would respond to this ad? I thought at first these were donuts (lol). I try not to read the title of an ad to see if I can figure it out on my own. Well, I was wrong. These are fries. 3 stars just for the copy, which at least highlights the product's benefit.

atb2005
Activity Score 13557
Billoughsby's picture

Sorry I killed you. But believe me, you have me re-evaluating, re-tracing my steps on this. I was aware it is one of those love it/hate it, "Is it insane genius or silly student work?" things. I had to put my finger on which of those it was for me. Maybe I picked wrong or too impulsively. But at it's most basic, it raised an instant smile. You cut a campaign that makes you smile a lot of slack. And the Photoshop was awfully good, not too tortuous. Ah well. :)

Billoughsby
Activity Score 5154
Art Director |

That's it.

Ron Burgundy's picture

agreed....but I also agree with ATB2005 ( uhnnsss uhnnss uhnnss ) that these look like pastries....and the cigars threw me off till i read the title..... the fish was easy...thinking maybe subtly show one of the tips of the cigars and or fries to define it...but obviously doesn't lean its attitude towards women....but definitely a male...the art is off the charts though......by the way men use this product..... I use Febreeze if I'm going to have a female and or females, and or midgets over to open the place up a bit.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

Shouldn't you be using Axe instead?

atb2005
Activity Score 13557
Ron Burgundy's picture

Axe is only good for catching the midgets.....spray it in their eyes...drag 'em back to my lair

Ron Burgundy
Activity Score 1630
Art Director at Southern California
thedesignaddict's picture

Don't back pedal. First impressions are invariably correct.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bakamono's picture

You never seen a cigar or fish and I guess you don't know how things are knitted together? This is a very obvious and clear ad. Maybe the problem is that people from Europe and America think differently. I first thought it only happens between Asians and Westerners (proven psychology) but now I believe North Americans and Europeans think differently. This ad is quite clear and dad on, the line and the art work well together and yes you should be looking at both.

bakamono
Activity Score 1002

because therefore it is

jideel's picture

I saw donuts too. But still works

jideel
Activity Score 30
Graphist
morse's picture

Great image editing!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

That One Guy's picture

all this time i also thought these were french fries. I like the first two executions though. also, if mom is the target, then the first two work well, i'd say. husbands love to smoke and fish.

That One Guy
Activity Score 266
University of Houston
abake's picture

The problem is the ad is showing the problem and the copy is talking about the solution, so it doesn't really gel for me.
But the art is great.

abake
Activity Score 1262
RMG Connect Colombia
Roger Keynes's picture

Agree with you, Billo.
Great visual and strong campaign.
We're all smart enough to get past the old 'negative' message chestnut, aren't we?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture

awesome.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

yoono's picture

Super good idea!

yoono
Activity Score 115
Art Director at ADRICH
thedesignaddict's picture

Simple and Clear.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Prasad Weerasekara's picture

Great job.

Prasad Weerasekara
Activity Score 655
GonzoGoesToBitgurg's picture

Toasts?

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

Corbeen's picture

well done , bravo

Corbeen
Activity Score 1095
pepsiice's picture

awww.. great concept but can't quite recognize the fries and cigars til I read comments :(

pepsiice
Activity Score 253
Graphic Designer
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