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May 2016
Febreze:  Flowers
Febreze Print Ad -  Flowers

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Print advertisement created by AbbaSez, United States for Febreze, within the category: House, Garden.


This Mother's Day, don't forget the flowers.

Advertising Agency: AbbaSez, USA
Creative Directors: Shawn Couzens, Gary Ennis
Copywriter: Shawn Couzens
Art Director: Gary Ennis
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morse's picture

I don't like the photography.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture

I'm sorry, nothing justifies giving your mother an air freshner on Mother's Day.

Activity Score 1170
Graphic Designer
certaintly's picture

although i like the ad itself. it's funny. i agree completely, febreeze shouldve said something else. something about getting rid of smells or something

Activity Score 3994
Roger Keynes's picture

Doesn't need the headline, logo or brand line. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

antarktika's picture


Activity Score 19
Copywriter at Vagabond Advertising |

Setting up drums is like setting up a family.

certaintly's picture

i get what youre saying.

but it kinda also looks like a reference to those scary movies where the killer is holding an ax (or some other weapon) behind his back.

so maybe leaving the line is ok... obviously no one would interpret the ax-murderer angle, but still.

Activity Score 3994
MadManNYC's picture

I like the ad. It makes nice use of the product benefit in a topical way. I agree that it doesn't need the logo or tagline - but it does need the "Mother's Day" reference, otherwise, it's too blind.

Activity Score 109
Creative Director
kleenex's picture

haha not great.

Activity Score 57881
Web Designer/Developer
serendib_isle's picture

Oh my god, the idea is lost in the execution... and they had TWO "Creative Directors" on the job?

Activity Score 25
Creative Director at Advertising
imagineit's picture

bad bad bad and bad again

Activity Score 550
McAdvertising's picture

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.

Activity Score 180
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