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Car

Campaign
Agency Network: 
Published/Aired: 
April 2012
Febreze Print Ad -  Car

Also From This Campaign 2

Description

Print advertisement created by DLC, Puerto Rico for Febreze, within the category: House, Garden.

Advertising Agency: DLC, Puerto Rico
Executive Creative Director: Rafael Sepúlveda
Copywriters: Gabriel Ríos, Daniel Roman
Art Directors: Jennifer Zierenberg, Francis Fernández
Account Supervisor: Yanira Otero
3D Production: Reaktor Post
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Highest Rated

Crash's picture

exellent concept. Bad logo.

Crash
Activity Score 193
Art Director at autodidacta
vlwk's picture

Febreeze Car, now transforming your car model from one, to another!

vlwk
Activity Score 154
Nufleg's picture

I've definitely driven that top car before.

Great campaign

Nufleg
Activity Score 64
charithco's picture

awesome

charithco
Activity Score 273
Graphic Designer at Wunderman Doha |

www.charithdesign.com

quinonesanibal's picture

Excellent concept. Great execution.

quinonesanibal
Activity Score 57
Copywriter
Fernando Fernandes's picture

As propagandas depois de transformers... bem! esta boa a idéia é bom assim como a grafcia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
bembridge's picture

Agree with comments, and like the other ad in the campaign.
- stopped me as I flicked through the ads on the site, and so would in a magazine. The interesting visual story pulls you in.
- works really for those familiar with some past and current pop culture (transformers). But even if not is visually clear that is about transforming from something bad into something good/ better.
- I guess designed for markets where people know what Frebreze is
but a line or two as pay off the story would be a nice summary. But works without a lot of copy.

Nice!

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

Bob08's picture

Change the color too.

Bob08
Activity Score 749
Crash's picture

exellent concept. Bad logo.

Crash
Activity Score 193
Art Director at autodidacta
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