Fear
Description
Had enough?
Creative Director / Copywriter: Joe Alexander
Art Directors: Lee Dayvault, David Grindon
If you have nothing good to say about yourself, throw punches at the others. Idea could be nice, if it wasn't for politics. (and no, i'm not a republican.)
I think it's working best for politics. "had enough?" is well chosen for many people. ok it is dirty to attack the competition instead of argumenting for yourself, but in politics it's just normal
In opposition your job is to criticize.
I don't know if it's the same project that evolved with a different art direction, but Rich Silverstein (from Goodby, Silverstein, and Partners) had the same rationale behind its own tentative. See the ads here: http://www.huffingtonpost.com/arianna-huffington/a-huffpost-project-po...
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