Advertisement

Spoiler Alert

Published/Aired: 
October 2017
FDA: Spoiler Alert
FDA Print Ad - Spoiler Alert

Description

Print advertisement created by Miami Ad School, United States for FDA, within the category: Public Interest, NGO.

Caption

Problem: Each pack of cigarettes you smoke reduces your life by 3.5 hours. How cam we show tis to smokers in an effective way?

Insight: Living less means having less time to do the things you love, like watching tv shows and movies.

Idea: Replace the explicit images on the back of the pack for spoilers, arguing that we are helping smokers to save time.

Advertising School: Miami Ad School, New York, USA
Copywriter: Ana Miraglia
Teacher: Larry Gordon
Log in to post comments
oxonic's picture

hehe. cool.

oxonic
Activity Score 892
Copywriter at none |

www.xavierespana.com

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement