FCKDUP Drink - Mauve

Agency Network: 
September 2017
FCKDUP: FCKDUP Drink - Mauve


Many teenagers are going for the strong and cheap option when buying alcohol in Montreal. The idea was to go in that direction and offer them a crazy drink with almost 12% alcohol, caffeine, hemp, fruits and a sweet taste of regret. The visuals to support this are as crazy and weird as the drink.

Print advertisement created by K72, Canada for FCKDUP, within the category: Alcoholic Drinks.

Advertising Agency: K72, Montreal, Canada
Creative Director: Simon Beaudry
Copywriter: Joshua Lessard
Illustrator / Photographer: Philippe Richelet
Illustrators: Guillaume Chaboud, Fracois Beaudry
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kleenex's picture

I think this would still sell.

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