Work Your Curves, 3

Campaign
Agency Network: 
Published/Aired: 
September 2007
Fayreform:  Work Your Curves, 3
Fayreform Print Ad -  Work Your Curves, 3

Also From This Campaign

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Fayreform, within the category: Fashion.

Caption

Bet you didn't notice the Tyrannosaurus Rex.
Fayreform
Work Your Curves

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Photographer: Craig Owen
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Highest Rated

Guest's picture

considering they took the time to photoshop her belly, they could have done some work on lifting the breasts juuuust a little.

Guest
andrej dwin's picture

no I didn't.
just like I didn't notice a good idea there.
was that the point?
(hope they at least enjoyed the shoot)

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*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

ivan's picture

The idea is exactly that. You can't help but concentrate on the gal.

ivan
Creative Director at Ads of the World
Paolo keppella's picture

Bet they didnt nitice it's a bad idea....

Paolo keppella
Activity Score 51
Art Director |

Think outside the X_BOX

Guest's picture

I think it's quite an ok idea...

Guest
ziriguidum's picture

Done 100 times.

ziriguidum
Activity Score 78
Art Director
SirFar's picture

Well I havn't seen this idea before. Could you please show us? Anyway, I like it. Think it's funny and it shows the benefit of the product.

SirFar
Activity Score 141
Art Director
ki's picture

fiat used this like 4 years ago, that campaign was made in brazil, i can't remember the agency i think was made by almap bbdo

ki
Activity Score 124
Copywriter
marco's picture

Oh i did see the Tyrannosaurus Rex first!! Awesome! But then again maybe it's because i like Asian woman better.

marco
Activity Score 118
Other
justpassingby's picture

i agree the idea is not bad at all, i quite like it.
Shows the product very well and has a little twist to it. In a way youre attracting both males & females. Good thinking.

justpassingby
Activity Score 1368
Other
kyao888's picture

Nothing wrong with putting the focus on what they sell the best - "LINGERIES"

kyao888
Activity Score 127
Creative Director |

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ccsman04's picture

It's lingerie, it's showing the benefit, it's good copy, it has a humorous spin to it, it works. Very nice.

ccsman04
Activity Score 165
Spanky's picture

it's ok. but has more to do with the lighting than the product. put a fat, hairy dude in there and you'll look at him first too.

Spanky
Activity Score 4895
Other
达芬奇's picture

这个是什么广告啊?

达芬奇
Activity Score 52
Graphic Designer at 北京 |

设计生活

Guest's picture

'Look, a green one.' Volkswagon TV and print. Won tons of awards. Find it yourself.

Guest
ECUADOR's picture

Y en verdad ni bola al pobre armadillo

ECUADOR
Activity Score 42
Marketing Manager
Rog's picture

Looking for the T-Rex is a great excuse for scanning the ad, up real close!
Lovely wit. Great stuff.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mellowmarketer's picture

honestly. i did notice the T-rex. even before i maximized the pic. Thats the reason i maximized the pic. was wondering what that little thing was..terrible ad.

mellowmarketer
Activity Score 150
Guest's picture

why she wear shoes?

Guest
Guest's picture

Because high heels are hot.

Guest
Guest's picture

considering they took the time to photoshop her belly, they could have done some work on lifting the breasts juuuust a little.

Guest
slim's picture

As someone's already pointed out, these are the poor cousin to VW stuff.
And conceptually they don't work nearly as well. The T-rex is partly hidden, which is why you might miss it. Whereas the VW ads had the balls to try and hide their product and distract you with stunning images, yet it still stood out. So much better than these...

slim
Activity Score 1047
Copywriter
Jilliano's picture

I agree, give me a hot African-American chick and I'll forget all about that t-rex.

Jilliano
Guest's picture

No I didn't. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

Guest
yaniyan's picture

no.

yaniyan
Activity Score 713
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