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Heart

Campaign
Agency Network: 
Published/Aired: 
April 2017
FATH: Heart

Description

The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created the attached awareness campaign to empower people become organ donors. With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.” People quickly started taking action by sharing the message on social networks -using #STOPTRASHPLANT- and showing their friends and family their willingness to become donors.

Print advertisement created by DDB, Argentina for FATH, within the categories: Health, Public Interest, NGO.

Advertising Agency: DDB, Argentina
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