Custard apple

Agency Network: 
August 2008
Farm Shoppe:  Custard apple


Print advertisement created by Bates 141, India for Farm Shoppe, within the category: Retail Services.

Advertising Agency: Bates 141, Kolkata, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Sanjib Ghosh
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elyoshiro's picture
Activity Score 546
Creative Director at Dir. Creativo Digital |

iT-iS-i's picture

These are a tad bit weird, which makes them kinda cool. But as far as i know, veggies don't grow on trees. This is a sure example, that minimalism doesn't rule the day.

Bath yourself in gold-dust then i'll believe you're filthy rich.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

teenie's picture

Do you mean "bathe yourself in gold dust"? Just wondering...

Activity Score 1894
Ad_Man's picture

what's that? i've never seen that fruit.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

sneakyhands's picture

i thought it was an artichoke, looks a little like hopps, which like grapes is a vine. mmmm IPA.

Activity Score 1857
MINAKA MORI's picture

This ad doesn't give me taste of "fresh Veggies"
The concept is kind of cool.

Activity Score 90
Advertising |

Don't try to stand out of the crowd; avoid crowds altoghether.

JC Carvalho's picture

Here in Brazil we call it 'Ata'. It tastes good.

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

LZMNSTR's picture

In Taiwan, it's call Shakya, from the Buddha, because of the shape looks like Shakya's head. but it is in face really good.
very sweet, but has lots of seeds (not small ones, so you have to spit it out.)

Activity Score 8
Art Director
Renan Correa's picture

The fruit is good, also the ad. I like it!

Renan Correa
Activity Score 186
Copywriter |


Christiano's picture

OMG... this ad brilliantly done with only upside down the fruit and put the logo in.
Hahaha... no idea at all. SUCKS big time for this agency.

Activity Score 62
Creative Director
keddy's picture the word's of U2 "Whats the big idea?"

Activity Score 124
Copywriter at |

lishoyg's picture

in India we call it "Custard Apple"

Activity Score 73
Art Director at Art Director
kurtberengeiger's picture

In Sweden it's called exotic fruit. Or yucky. Depending on your inclination.

Activity Score 7346
yctham's picture

So many names for this fruit, ha! In Malaysia, we call it "Nana" (sounds like a character from Japanese comic).

Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest commenter's picture

In Belgium it is called: "What the fuck were you smoking when you came up with this AD!"

Guest commenter
Guest commenter's picture

it's called srikaya fruit...

hey2! i cant see it!! suddenly...

wat de hell...??!

Guest commenter
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