You got cancer. You cleaned out your 401K. Out-of-pockets are piling up. You take a sick day to get treatment. But you need money for those bills. And then there’s the pandemic. Forget the mail, it’s just more bills. The utilities are in collection. Now they’re calling your cell. Is this a health crisis or a financial one–or does it even matter? Enter Family Reach. They provide financial relief to those facing hardship due to a cancer diagnosis. This campaign illustrates the vulnerability that anyone of us would face if we found ourselves in the same situation.
Print advertisement created by Harrison/Star, United States for Family Reach, within the categories: Health, Public Interest, NGO.
EVP, Executive Creative Director: Adam Hessel
SVP, Group Creative Director: Daniel Jay
VP, Associate Creative Director: Glenn Batkin
SVP, Creative Director: Erik Vervroegen
SVP, Design Director: Alec Vianu
VP, Group Copy Supervisor: Nic Nocetti
SVP, Associate Creative Director: Alex Avsharian
SVP, Group Strategy Director: Patricia Berry
VP, Associate Planning Director: Lauren Zigarelli
VP, Group Account Supervisor: Ashley Lynch
Account Supervisor: Marissa Cocuzza
Photographer: Phil Penman
SVP, Creative Director: Mike Sullivan