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Pharmacist arm, 4

Campaign
Agency Network: 
Published/Aired: 
August 2011
Familiprix Drugstores:  Pharmacist arm, 4

Description

Print advertisement created by Lg2, Canada for Familiprix Drugstores, within the category: Pharmaceutical.

Caption

Good against colds

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Jacques De Varennes
Copywriter / Illustrator: Luc Du Sault
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Highest Rated

atb2005's picture

I disagree with the previous commenter. If I was the client, I would want my money back. The warm tones aside, how these cutesy illustrations sell pharmacy (to adults) is beyond me. I also question whether most people would be able to immediately identify that arm as a "pharmacist arm".

atb2005
Activity Score 13557
CuriousPencil's picture

Were it not for the 'good for sleep' instance, which looks like a child being slapped or smothered, I'd've given this a 9 for Luc de Sault's visual hypnosis. A warming and simple visual vehicle for your client, and I hope one that isn't forever pharmaceutical. If you've forever linked your style to this client, charge them more.

[edit: forget that, Luc: just squizzed through your other bumps - keep stretching, will see you somewhere.]

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

I disagree with the previous commenter. If I was the client, I would want my money back. The warm tones aside, how these cutesy illustrations sell pharmacy (to adults) is beyond me. I also question whether most people would be able to immediately identify that arm as a "pharmacist arm".

atb2005
Activity Score 13557
Hammad S's picture

No, I think this campaign is done very well. The illustrations are on target. It's the tagline and picture combo that make it work. The colours give the right "feeling". I think most ppl would be able to understand this.

Hammad S
Activity Score 484
andylefty's picture

I like the feeling. Communication is lacking for me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Wordnerd's picture

i don't get why this is supposed to be anything beyond nice looking.

Wordnerd
Activity Score 6692
Copywriter
Glut's picture

just like atb2005 said.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Abhishek Parikh's picture

Warm tones need not always make the concept easy to understand.

Abhishek Parikh
Activity Score 568
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