Log in to post comments
restless_r's picture

i don't like how they position the logo !

Activity Score 275
Art Director
Mifune's picture

the logo position is the main thing of the campain, the flame tries to burn the rope...

Activity Score 10
Production Manager
restless_r's picture

I know why they placed it there, but unfortunately visually its not working this is my opinion, but still I love this campaign

Activity Score 275
Art Director
ManchuChanchu's picture

looks like logo placmnt is the new formula for public service metal. remember another identical campaign which used its hands logo on different visuals, like to collect a tear etc

Activity Score 701
Art Director
edison500's picture

I agree that the logo placement could be better. People will understand the mission w/o the logo placed there, certainly nobody thinks Amnesty International is advertising that they torture people. But burning people with candles looks torturous. I think the images alone are so moving that to add a little flame burning the rope brings a little too much cheese odor and distracts from the visuals' impact.

Activity Score 16
Art Director
Ad Junkie At Large's picture

i think your right, it's to serious of an issue to get that cute

Ad Junkie At Large
Activity Score 554
Art Director
db's picture

讓我想到 陜西的磚廠...
------------i'm separation line--------------

Activity Score 44
Other |

------------------------i'm separation line-----------------

NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections