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No thief goes unnoticed, 3

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Miami Ad School, Germany for Falck, within the category: Professional Services.

Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director / Photographer: Savina Mokreva
Copywriters: Mihnea Gheorghiu, Voldemars Dudums
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esteb's picture

Abused concept.

esteb
Activity Score 673
art
nicoruk's picture

nice job but,
there's too much stuff in this ad.
I believe that in a visual less is more, so it could be enough one or two thieves and a smaller location too.
imho.

nicoruk
Activity Score 107
AUGE
sneakyhands's picture

actually, very few thieves go unnoticed. show me how falck helps me notice them before, rather than after, they get my stuff and i'll be inclined to spend some money.

sneakyhands
Activity Score 1857
Copywriter
OMaxweller's picture

Huh?

OMaxweller
Activity Score 79
Copywriter
pez's picture

I don't like this one, the other two are quite ok.
the concept has been already used on other products.

pez
Activity Score 1804
Creative Director
raverus's picture

haha

raverus
Activity Score 1476
Art Director
capywriter's picture

the other 2 are better because they really show thieves at work. Just a mask doesn't make someone a thief... (and also the panty's are too subtle). There's another campaign here somewhere that uses that insight. One ad shows a boy and his girlfriend sneaking up the stairs with can hanging on their legs (like 'Just married')

capywriter
Activity Score 5512
Copywriter at Freelance
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