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Wall

Campaign
Agency Network: 
Published/Aired: 
March 2009
Fairy:  Wall

Description

Print advertisement created by Leo Burnett, Canada for Fairy, within the category: House, Garden.

Caption

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck
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Highest Rated

just write's picture

welll... it's a good idea.. but doesnt work for me... well some people will definately praise it...

just write
Activity Score 651
Copywriter at Banyantree communications
emQue's picture

explain??

emQue
Activity Score 15
Art Director at AAA school of Advertising
Guest's picture

there's a baby outfit on the 'sharp corner' of the shelf on the right, acting as a buffer so the kid doesn't hurt himself.. it should have at least been applied to every corner/edge

Guest
Guest's picture

if u were a parent u would know :) parents stick soft protection covers to just about every sharp corner in their homes. so if the kid bumps his head into one it does not get hurt. protection covers=soft > clothes washed with fairy=soft this series is very clever one. me like it :)

Guest
morse's picture

Works. Good work.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

good idea.. poor attention to detail ( aka - art direction )

Guest
Guest's picture

What is with the massive afro on the baby???

Guest
Jet Propulsion Lab's picture

It does look nice and fluffy, doesn't it?

HEY, waaaaait a minute! Did they wash the baby's hair with the.....

Jet Propulsion Lab
Activity Score 10679
Copywriter
just write's picture

welll... it's a good idea.. but doesnt work for me... well some people will definately praise it...

just write
Activity Score 651
Copywriter at Banyantree communications
Davosk's picture

These are very cold environments to bring up kids in, they seem very depressing.

Davosk
Activity Score 4813
Art Director
Guest's picture

decent photo graph but the ad concept does not sell - www.valayam.com

Guest
Guest's picture

after explanation I got it but I'm no parent so the ad wasn't aimed at me. I like it very much after reading the comments though.

Guest
Guest's picture

I agree with the earlier comment that if the idea is no sharp edges, then what a bout the other walls and furniture. Weak.

Guest
Guest's picture

maybe the kid just has a thing about banging his head on that one corner.

Guest
Guest's picture

Is that the Notorious B.I.G. baby from the ready to die album?

Guest
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