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Table

Campaign
Agency Network: 
Published/Aired: 
March 2009
Fairy:  Table

Description

Print advertisement created by Leo Burnett, Canada for Fairy, within the category: House, Garden.

Caption

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck
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morse's picture

This is the best of the three ads.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture

remember toyota? remember 6-7 years ago? remember the kids and their playing accessories all wrapped up in bubble plastic? remember them winning major golds? remember?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Jet Propulsion Lab's picture

"For overprotective parents."

Yes.

Jet Propulsion Lab
Activity Score 10679
Copywriter
sirvan's picture

This is a pretty weak campaign, guys. Sorry.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

is fairy fabric softener or toilet paper? either way it's not a great campaign. It softened corners aren't all that apparent, and it doesn't really hit the product benefit home very hard.

Guest
Guest's picture

only the corners. the sides wont hurt???? forced!!!

Guest
Emran Hayat's picture

i dnt get the idea... sofa looks nice

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Oh, this isn't a stretch is it. Average at best.

Guest
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