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Ed Mintone's picture

F'n nice copy

Ed Mintone
Activity Score 585
Other
andrej dwin's picture

lovely.
truly lovely.
the agency is worth doing work for Honda in UK alongside WK.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Ed Mintone's picture

F'n nice copy

Ed Mintone
Activity Score 585
Other
bknowlden's picture

Really great to see something like this for the category.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

victorblanka's picture

I don't like to say "done before" but the concept it's the same of avis campaign by bill bernbach.

victorblanka
roman-schwienbacher.com's picture

fantastic copy, nice art direction

roman-schwienba...
Activity Score 1021
Photographer
krishnav's picture

Reaching out through a radical approach. Good going and nice copy that!

krishnav
Both Sides of the Brain's picture

I quite like this campaign. It's fresh and the copy is quite thoughtful.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Jet Propulsion Lab's picture

"Here’s a little song for anyone who’s ever hated. In the key of Grrr..
Can hate be good? Can hate be great? Can hate be good? Can hate be great? Can hate be something we don’t hate?..."

Nice continuation (in style and tonality) of a multi-award winning MEGA HIT from a few years back for their revolutionary diesel engines.
The whole notion of taking/embracing something negative and turning it into a positive is not a new concept by any stretch. But when done right, it works like a charm.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Have Heart's picture

Really nice!

Have Heart
Activity Score 922
Art Director
Adnomist's picture

I hate this, coz this is so cool. Love it. gr8 going

Adnomist
Activity Score 51
Art Director |

h..m.mmmmm

Adnomist's picture

I hate this, coz this is so cool. Love it. gr8 going

Adnomist
Activity Score 51
Art Director |

h..m.mmmmm

Toni's picture

Brilliant copy. Though it's a long copy ad it's engaging.

Toni
Activity Score 106
Art Director at Art director
elmikel's picture

It's cool but I would prefer different colours. These are a bit gay for such a product.

elmikel
Activity Score 1147
Illustrator
Ari Stavros's picture

Writing's cool. Why is the art direction so shit? Looks like Microsoft Word Art. Ruins a nice copy ad.

Ari Stavros
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