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ripster's picture

well, its yellow pages, what do you expect???

i think it works pretty good. At first i was also sceptical, but the longer i look at it, the more i see the stunning simplicity in it.

ripster
Activity Score 152
Other
raaviiii's picture

good execution... it seams Ambience, mumbai people have lotza free time to pass their time with works like this... Try to put some great idea with good execution... it is very necessary

raaviiii
Activity Score 39
Art Director |

ravi shanker

instinctive traveller's picture

That there is good work. I don't recall seeing anything like that here in India. And it's meant for the Indian public right? Let’s just forget all the ad juries for a minute. Would you honestly say that this isn't good? Hell, there's tremendous recall there. And the advertiser gets his money's worth. http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
Killer Kowalski's picture

Well, this is an international site not India! Your point is like me, hanging some ads from the 90th in my bedroom, show them to my boss and when he tells me these ads aren't fresh, telling him: "Well, it's my bedroom and I don't recall seeing anything like that hanging here before..."

Anyway, I think the ads are ok.

Killer Kowalski
Activity Score 394
Copywriter
Endeio's picture

Yeah, I don't see a good idea here.

Endeio
Activity Score 270
Copywriter
Ney Frances's picture

good! and nothing more than that! nice carv work, but as i said before: i hate transformers ( alusion to that 80´s cartoon from some cars that trasform theirselves into big robots)

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

simpson_tech's picture

very good art direction.

simpson_tech
Activity Score 98
Art Director
me thinks's picture

Zilch. I don’t like it. Sorry.

me thinks
Activity Score 722
Copywriter
Conceptual-eyes's picture

I think this will work. It's very memorable, people will look at it and say, wow ow didi they do that! Kudos to model maker / art worker. Great Job.

Conceptual-eyes
Activity Score 1475
Copywriter
imke's picture

I love it ....the art work is owesome.

"Idea never die"
www.mikeyonjan.blogspot.com

imke
Activity Score 472
chintan ruparel's picture

i think its very very good as a campaign...gr8 job guys! Elsie Nanji and Ramanuj Shastry always encourage such kind of work, ive observed... amazing art...keep going ppl

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

ripster's picture

well, its yellow pages, what do you expect???

i think it works pretty good. At first i was also sceptical, but the longer i look at it, the more i see the stunning simplicity in it.

ripster
Activity Score 152
Other
Desi's picture

The execution has been done before by a brazilian team for a book store (bring life to words) where a book opens and the pages carve out to form ships etc. They won every major award.

In this particular campaign i don't see the idea. What do you mean by 'It's all in here' and show some kind of factory????

Desi
Activity Score 1042
vanburnvinit's picture

yup I like it, but there is always a new twist to a thought and this is nice for yellow pages.

vanburnvinit
Activity Score 70
Creative Director
MissOnyl's picture

love these series of ads, it isn't like the conventional yellow pages ads i have to agree :)

MissOnyl
Activity Score 40
Graphic Designer
Erik's picture

i think the execution is impressive, but it doesn't fit the brand perfectly. thats what missing.

Erik
Activity Score 88
Art Director
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