Agency Network: 
Published/Aired: 
March 2008
Fact & Fiction Bookshop:  Writer

Description

Print advertisement created by Saatchi & Saatchi, India for Fact & Fiction Bookshop, within the category: Retail Services.

Caption

Confession of an obsessive reader.

Advertising Agency: Saatchi & Saatchi, New Delhi, India
Copywriter: Abhishek Deshwal
Art Director: Abhishek Singh
Creative Director: Vijay Simha
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BOOBJOB LOOBCANNON's picture

eh?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Alistair C.'s picture

hahaha, nice copy & insight. But it's not true that most good works come out of pain and misery.

Alistair C.
Activity Score 692
Copywriter
Jet Propulsion Lab's picture

You're probably right. You don't have to have grown up in a dysfunctional family environment to be a great writer.
But this is still a good joke (or truth) people tell others about creativity.

Jet Propulsion Lab
Activity Score 10679
Copywriter
krautland's picture

yes, it's a cliche. but it's one that resonates.
thumbs up for that.

the art direction on the other hand is boring.

krautland
Activity Score 3212
Art Director at erm... no calls please.
T-bone's picture

No. This campaign should have been shot by the creatives (or perhaps, and I'm starting to think, it was the suits who did these) before it even made it into internal review. Sorry.

T-bone
Activity Score 48
Critical Mass
Wordnerd's picture

Smart line! very good!

Wordnerd
Activity Score 6690
Copywriter
Dick Van Dyke's picture

this campaign captures the pathos of being a writer very well. whoever's bitching about it doesn't know shit about being a writer.

Dick Van Dyke
Activity Score 4
O&M, New Delhi
sloppy4's picture

and you do?

you're in advertising. get over yourself.

sloppy4
Activity Score 1492
Charlie Pratt's picture

High controversy on this one - must have hit a nerve. As a writer, I laugh, because I've actually said that to my father. But I can imagine that few others have. Not sure what to think about this ad. It's very easy to absorb, though.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
vote4pedro's picture

doesn't do it for me

vote4pedro
Activity Score 4599
Copywriter
tom tong baboon's picture

Baboon, go Daniel!

tom tong baboon
Activity Score 28
Ho Chi Minh
but_why's picture

These are rubbish - ddddddddddduuuuuuuuuuuuuulllllllllllllll

but_why
Activity Score 280
Watford
picktokyo's picture

It will offense a few good writer who has a happy childhood such as Burton.

picktokyo
Activity Score 1404
Copywriter at JWT
Jet Propulsion Lab's picture

You say you're a writer. But just look at your sentence... What's up with that?

Jet Propulsion Lab
Activity Score 10679
Copywriter
BOOBJOB LOOBCANNON's picture

Perhaps he/she is a writer in a different language to English? try converting text in a different language (spanish for example) text English, it often looks stilted.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

tom tong baboon's picture

All negative comments, excreta-faced.

tom tong baboon
Activity Score 28
Ho Chi Minh
surebud's picture

This copy does not suggest that only those who went thru a struggle or some from of dysfunction are bound to be great writers...It is about the human insight that people...na na na wait READERS want to read about peoples struggle/pain/misery and hardship...The copy is DOPE - very insightful

surebud
Activity Score 19
Riddoch Communications
Jury's picture

is this advertising?

Jury
Activity Score 2
Advertising
Shel-Man's picture

Fkin excellent! HAHAHA! It's pretty funny!

Shel-Man
Activity Score 54
Copywriter at Copywriter, DraftFCB+Ulka, Mumbai, India
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