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Shawali's picture

Really weird campaign... What's next? PSA warning of the dangers of RT?

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

MicheleVirgilio's picture

I like the visual but i don't understand the reason why about this ad

MicheleVirgilio
Activity Score 2617
AdBuzzer's picture

It's true that a Like can hurt in some cases. Considering the amount of Facebook users in some countries, one can imagine PSA like that.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

George Souza's picture

I'm sure I LIKE it, but I don't understand where this ad came from either.

George Souza
Activity Score 116
Milan Solanki's picture

Inappropriate Facebook updates referring to recent political unrest and communal riots in Assam (a state of north-east India) have been claimed to disrupt social harmony, this campaign is an attempt to spread a word of awareness among the users for the same.
And its a good one

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
VampAd's picture

This is bad.

VampAd
Activity Score 1151
Spanky's picture

Why is the client listed as Facebook? I can pretty much guarantee Facebook wasn't connected to this in any way. They wouldn't pay for an ad that shows them in a negative light. And I know from working with them that they don't allow agencies to show work they've done for them. They won't even let you list them as a client on your site. It's in every contract for every vendor they hire.

That said, this is an old concept. Very similar to at least one Goodwill campaign using the hand logo.

Spanky
Activity Score 4897
Other
shahidali's picture

I think, you are right. It has not been authorized by Fb. Wonder how an agency like TBWA did that.
The background is that a racial conflict developed in Mumbai in 11th August followed by some racial tension in some other parts of India. Government took the stance saying that the tension escalated through propaganda and doctored pics through social media. This ad is just in support of that claim.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

chamindarathnayake's picture

good idea

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

damd's picture

Nice idea.

damd
Activity Score 159
Planner at WI
Feysless's picture

i liked it hehehe! nice style nice art direction great concept

Feysless
Activity Score 2622
Art Director |

groovy baby!

hasalaka.th's picture

This is not good art for me. The background texture is distracting.

hasalaka.th
Activity Score 288
mediamax
kleenex's picture

love it.

kleenex
Activity Score 58793
Web Designer/Developer
TSD Agency's picture

Who is the client?

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

fr10co's picture

good idea

fr10co
Activity Score 52
Graphic Designer
second_creator's picture

like

second_creator
Activity Score 754
Copywriter |

copywriter

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