Wireless phone

Campaign
Agency Network: 
Published/Aired: 
August 2006
Faber-Castell:  Wireless phone

Description

Print advertisement created by Full Jazz, Brazil for Faber-Castell, within the category: Office Equipment.

Caption

Ideas appear with pencil and eraser

Advertising Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares
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Highest Rated

Guest's picture

I think the idea is good but it could have been simpler and cleaner... if they had just one visual and erased the cord that would have worked for me. Why have a before and after? The other objects used in the other ads would also have to be as clear or as recognisable as the telephone... just my thoughts...

Guest
copywriter.txt's picture

Agency: Full Jazz, Brazil
AD: Henrique Mattos
CW: Paula Junqueira
Photo: Dionisio
Illustration: Elias Abdalla

copywriter.txt
Activity Score 828
Copywriter
Mtl Dave's picture

Simply fantastic.

Mtl Dave
Activity Score 274
Other
popdistortion's picture

This is sooooo good. wow.

popdistortion
Activity Score 1592
Comme's picture

wow... beautiful idea! love it

Comme
AdDavid's picture

This is a vey old campaign.

AdDavid
Activity Score 406
Other
MADE in the USA's picture

Nicely done, concept thru illustration

MADE in the USA
Activity Score 434
Other |

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Guest's picture

??? can someone pls explain this ad and campaign to me?

Guest
qiongyong2233's picture

I don't like this idea

qiongyong2233
Activity Score 34
Art Director
wolff's picture

the claim, in english: Ideas come with pencial and rubberband.

wolff
popdistortion's picture

Actually it's pencil and eraser and our dear Ivan posted the line in orange directly under the image. For those who didn't understand. It is a before and after ad. First you sketch your idea. Then you make it better by erasing the unnecessary. All with Faber Castell. What a product! Yeah!

popdistortion
Activity Score 1592
Ozi's picture

I beg to differ. Not erase the unnecessary. Rather: the idea came while erasing, not knowingly. That's what I think they mean. Either way, very nice, smart and minimalistic. Let the beholder fill in the "blanks".

Ozi
popdistortion's picture

Whatever. It's a great ad. You're explanation sounds sensible as well.

popdistortion
Activity Score 1592
Guest's picture

I think the idea is good but it could have been simpler and cleaner... if they had just one visual and erased the cord that would have worked for me. Why have a before and after? The other objects used in the other ads would also have to be as clear or as recognisable as the telephone... just my thoughts...

Guest
popdistortion's picture

Well, do you think you would have known what had been erased if it had only been a phone? I don't think anybody would have seen that then.

popdistortion
Activity Score 1592
g2cool's picture

I think it is a brilliant ad.....how often have we stumbled onto a masterpiece of an idea...just by working and reworking on an initial idea. It's like if you think an idea is good, think and think again till you are sure it can't be better.

g2cool
Activity Score 42
Creative Director
Vibecommotion's picture

Brilliant! Simple and nice!

Vibecommotion
Activity Score 44
Art Director
jimchristianx's picture

when i looked at it, my first thoughts were that both the pencil and the eraser were capable of creation. Even though an eraser is most commonly thought of as a destructive object, in this case it's as powerful a creator as the pencil is.

jimchristianx
Activity Score 116
Art Director
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